NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ...
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Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
showing off their skills at an outdoor festival, while Calvin Harris plays his 'Let's go' single ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ... , through the UK summer festival schedule, providing co-branded digital content. Heightened credentials ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
Generator. Written by screenwriter and film director Edgar Wright and illustrated by Tommy Lee Edwards ...
My Secret Work Weapon: My iPhone acts as an office when I'm out in the field
23 May 2012 | by Clare Baker, Marketing director, Absolute Radio
From June onwards, I'm based in a festival field somewhere most of the time, so my iPhone helps me carry on with day-to-day marketing as well as looking after our events and outside broadcast. I can ... take pictures and quickly send them back to the team. When we're at festivals, we can send audio clips ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
", attracting 12,000 target-consumers in London, Manchester and Birmingham. He said: "Malibutique serves as a ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
The reported impact of Heathrow's passport control queues on businesses in London holds lessons...down to two cities London and Amsterdam. On all the important criteria facilities, security ... . Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
this year that aimed to bring the Alps to London . A new global digital platform, www ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
