Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
showing off their skills at an outdoor festival, while Calvin Harris plays his 'Let's go' single ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
bar staff. AMV BBDO was behind the Guinness online film for St Patrick's Day that featured friends herding together like sheep in activity that encouraged men to "round up their mates". The film showed ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
", attracting 12,000 target-consumers in London, Manchester and Birmingham. He said: "Malibutique serves as a ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
this year that aimed to bring the Alps to London . A new global digital platform, www ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
The campaign, which was planned by UM London, will use the tagline 'Bring on the Jubilicious ... , will run across roadside and London Underground 48-sheets, T-sides on London buses and JCDecaux ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ...
Britvic J2O 'cats and dogs' by BBH
22 May 2012
directors also shot the Weetabix "dancer" film for BBH last year. The director of photography was Richard Stewart, with post-production by Absolute. It was edited through Cut Run, with sound by 750mph. The film ...
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
-Cola's sponsorship of the London 2012 Olympic Games has overshadowed its sponsorship of the Euro 2012 football ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
