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Large-scale NFC ads trial gets 3,000 people to interact

s Magnum; Toni Guy; Vaseline and Lynx; the Universal Pictures films 'Battleship' and 'Immortals'; GSK ...

Campaign Viral Chart: Nike interactive ad nets first place

An interactive film for Nike, where users can click on featured footballers for stats and social.... 1. Nike 'my time is now' by Wieden Kennedy London 585,286 shares this week All time: 624 ...

Samsung 'Beckham plays Beethoven' by Cheil USA

As a follow up to Samsung's "take part" campaign, Cheil USA has launched a global online film

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Generator. Written by screenwriter and film director Edgar Wright and illustrated by Tommy Lee Edwards ...

Expedia hires Fleishman-Hillard after European consolidation review

working closely with the European comms team based in Expedia s European headquarters in London ... -Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...

Entertainment: Lappset happy with angry approach

ambassador in London.

Digital: Nomophobia drives SecurEnvoy sales

countries, with broadcast hits on LBC London and CBS New York. There were more than 400 mentions ...

British Olympic legends to boost Sega London 2012 game

Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video...The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating ...

Bite's Tom Berry makes move to Fleishman-Hillard

practice in London....Tom Berry will leave his post to become head of tech at F-H, as well as a director and partner. He joins on 2 July and will report to London MD Richard Kanareck. Berry replaces Tamara Millard-Beer, who has returned from maternity leave in a part-time role. In separate tech news, Weber ...

Beckham channels Beethoven in Samsung viral campaign

then uses the phone's S Pen to annotate a photograph and post it on Facebook. Cheil USA created the film ... Wohl, group creative director; Leo Vladimirsky, copywriter, and Tom Morhous, art director. The film ... , including the Galaxy Note, in the Olympic Village and throughout London for the duration of the London 2012 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.