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Agencies line up for Ikea DM business

of a two-and-a-half-year relationship between BMB and Ikea. The agency rolled out its final campaign ...

Cheil launches One Agency, a global below-the-line network

The new network will move into shared offices with BMB, in which Cheil has a 49% stake, later this year. The group anticipates launching The Barbarian Group's London operation out of the same office ... , will also act as BMB's below-the-line arm, enabling the shop to pitch for integrated accounts. Joseph Rhee ...

Npower appoints VCCP for consolidated £15m ad task

recent TV activity, by BMB, featured Aardman Animations Wallace and Gromit and VCCP will continue ...

Npower kicks off consolidation pitch

agency, are also unlikely to feature. BMB initially won the ad account from Isobel in August 2006 on a project basis. The Aardman Animations characters Wallace and Gromit starred in BMB's latest ads ...

Close-Up: Live issue - Big Awards 2008: the gold medallists

the campaign has run into a spot of bother recently, with BMB and Coors being hit with a 7.1 million lawsuit ... . But the judges merely saw this issue as another example of BMB's ingenuity. "We all recognised that it imitated ...

Creston buyout falls victim to downturn

Beattie McGuinness Bungay and Omnicom over the sale of BMB to TBWA and its merger with the network ...

Campaign Annual 2007: Top 10 Account Planners

of BMB over the past year, leading strategy development on some of the agency's most high ...

BMB in DM move by winning First Choice

The agency has just secured the £2 million DM account for the holiday company First Choice. BMB ... in 2005, has handled any sort of DM business. BMB's first below-the-line work, which will support First Choice's "Summer of Love" strategy (also created by BMB), will be aimed at attracting early bookers ...

First Choice reviews direct arrangements

-haul destinations. He added that there were no plans to review the company s advertising arrangements with BMB. TV ...

BMB wins £4m Rocco Forte Hotels global account

BMB triumphed against four undisclosed agencies in a competitive pitch overseen by Richard Power ... on the heels of BMB picking up global advertising duties for the Diageo-owned Irish whiskey Bushmills following a competitive pitch. The triumph, which earned BMB a place on the Diageo roster, marked the agency ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.