Moneysupermarket.com launches ad agency review
05 Aug 2009 | by Fiona Ramsay
, BMB and McCann Erickson for its 25m advertising account. Last November, Farm picked up the business ...
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the review, which will involve Samsung's current agencies CHI Partners, Beattie McGuinness Bungay (BMB ... has long been expected to move its ad business into BMB following the agency's sale of a stake ... life?' drive for the brand's Genio mobile. BMB has created campaigns for its Beat and Ultra Touch ...
, BMB and McCann Erickson for its 25m advertising account. Last November, Farm picked up the business ...
agency, are also unlikely to feature. BMB initially won the ad account from Isobel in August 2006 on a project basis. The Aardman Animations characters Wallace and Gromit starred in BMB's latest ads ...
. It is still to be established how much of Samsung's ad account will be shifted to BMB in the UK after ...
will be shifted to BMB in the UK after the mobile company's in-house agency, Cheil, bought a stake in the firm ...
. Earlier this year BMB handled the global launch of the Samsung Ultra Touch phone. ...
In the 30-second ad, by Beattie McGuinness Bungay, Wallace takes a shower, with Gromit working furiously in the basement stoking a boiler to keep the water warm. But the clever hound then gets on the phone and calls out npower's hometeam to install a modern new boiler. Bil Bungay, a founder of BMB ...
The ad, by incumbent agency Beattie McGuinness Bungay (BMB), shows Wallace taking a shower when the boiler breaks down, blasting him with cold water. As viewers see Wallace naked' for the first time, Gromit fails to fix the boiler, and the duo are forced to call in npower's Home Team Bob' to make ...
The ad will launch a TV ad campaign on 4 April. The ads will tell customers we re so confident we can beat British Gas on boiler installation quotes, we ll give you one hundred pounds if we can t The 30 second TV spot created by Beattie McGuinness Bungay (BMB) will be supported by a national print ...
Beattie McGuinness Bungay has poached Jamie Cowen from JWT. He joins the agency to run its npower and Virgin accounts. Cowen previously ran JWT's Diageo business, including the Smirnoff brand.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.