Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...
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Think BR: The search for white space
25 May 2012 | by Will Landell Mills
that the typical BMW driver is rather less handsome than the average BMW, the Shard, so much more impressive than ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
luxury but without the pretence. Our customer might buy a BMW, but they are focused on the performance ...
The Advocates - Parslow planning to electrify the UK car market
17 May 2012
, but ahead of BMW. It's not a bad record for a company that saw its UK marketing spend - 24.1 million ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
2008 P G 2007 Honda 2006 Adidas 2005 Sony PlayStation 2004 BMW 2003 Nike 2002 Swatch 2001 ...
Brand Manager of the Week: Andy Box
25 Apr 2012
slogan? BMW's 'The ultimate driving machine.' Do you have a marketing mentor? Emily Hudson ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
and Dyson, are driven by good design. Mini UK is owned by BMW, but nonetheless regarded as a British brand ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
BMW, Peugeot, Citroen and Toyota. Prime Minister David Cameron even used a trip to Japan last week ...
Five Coke vehicles to travel Olympic torch relay route
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
sponsor BMW, which will accompany the Olympic flame around the UK.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
