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Which Olympic sponsor ads are most shared?

18 Apr 2012 | by Ben Hall

shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ... All time: 22,006 shares 2. BMW 'on the beach' created in ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...

Huffington Post UK to introduce branded blogs

15 Dec 2011 | by Sarah Shearman

The US version of the site already offers brands the chance to blog, with brands such as BMW using it, for ad opportunities beyond traditional display media. The company has not confirmed any launch brands for the UK blogs. They will be introduced across a range of sectors on a variety of subjects ...

BMW launches Olympics iPad magazine

29 Nov 2011 | by Sarah Shearman

BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes ... Stadium. The app is free to download from iTunes today (29 November). BMW plans to roll it out across Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...

My YouTube ad of the week: Kristof Fahy, William Hill

08 Jul 2011

Kristof Fahy reviews BMW...to, you get to see lots of the car, and there is no sign of that "joy" line that BMW has been using that turns BMW into a brand I don't want anything to do with. BMW was always been about the "ultimate driving machine", and this ad takes BMW back to its roots. Part two is nearly as good, but I don't get so ...

Ford and Xbox top Champions League social media mentions

31 May 2011 | by Sarah Shearman

. Other advertisers referenced across social media during the final include BMW with 329 mentions, Sony ...

EBay talks up positioning as platform for brands

13 May 2011 | by Sarah Shearman

sites, making them an important place for advertisers to be." Earlier this week (9 May), BMW became ...

BMW ramps up ecommerce offering with eBay store

09 May 2011 | by Sarah Shearman

BMW, the car manufacturer, is launching a store on eBay UK to meet demand from motoring enthusiasts...BMW claims to be the first carmaker in the UK to sell directly through eBay UK. From today, ' BMW Direct ' will be selling parts and accessories, such as brake discs and car care products, which would have previously only been available to purchase from BMW dealerships. BMW will also be selling ...

Mini in search for UK digital agency

24 Mar 2011 | by Anne Cassidy

BMW is looking for a lead digital agency in the UK to handle the online advertising activity...and Rapp. Last year, BMW held a UK advertising and direct marketing review for its main brand. Engine ...

The iPad bandwagon rolls into town

28 May 2010 | by Ben Bold

readings of Oscar Wilde. Meanwhile BMW and Ministry of Sound have also launched apps. Earlier this month ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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