02 Feb 2012
| by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign
DNA, behind the hit
Microsoft ...
17 May 2011
| by Nicola Clark
- BMW GROUP UK
The engaging and inquisitive marketing director of BMW is responsible for all aspects ...
on driving BMW's 'EfficientDynamics' positioning and underlining its environmental credentials. He ...
28 Mar 2011
| by Staff
Client for its 'Make a Move' campaign for client Exotica. Draftfcb's 'Mini Mostnificent' campaign for BMW ...
25 Nov 2010
| by Katherine Levy
BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad...the interior and exterior of the car.
The ad ends with the strapline: "The new BMW X3. Joy wants you to have ...
31 Mar 2010
| by Staff
LONDON - BMW has retained WCRS to its £16 million advertising account and appointed Partners...BMW has retained WCRS to its 16 million creative account and appointed Partners Andrews Aldridge ...
, with BMW looking for a new way to execute it in the UK. It is also thought the work will focus on DM and digital, with BMW putting a lot of the emphasis in the pitch on the importance of relationship marketing ...
30 Mar 2010
| by Richard Abbott
75%. Clients include: BMW, GlaxoSmithKline, Diageo
LIDA Founded 2000. Chairman Lisa Thomas ...
11 Mar 2010
| by Matt Williams
industry. The change in strategy follows that of some of Honda's competitors, including BMW and Toyota ...
26 Jan 2010
| by Matt Williams
LONDON - BMW UK has shortlisted Engine, VCCP, Karmarama and the Brooklyn Brothers to pitch for its...Stephens Francis Whitson. BMW called a pitch for its advertising business last month as part ...
21 Jan 2010
| by Matt Williams
LONDON - Mini, the BMW-owned car brand, has retained Lida to its eCRM and direct marketing account
03 Dec 2009
| by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...WCRS, now part of the Engine Group, won the BMW business in 1980. Agencies have already been ...
of the 2012 Olympic Games. BMW said it will use the sponsorship of the Games to focus attention on its most fuel efficient cars. The marque will also provide BMW bicycles for use by athletes and London 2012 ...