BMW 'Olympic sponsorship' by Engine and Dare
15 Feb 2012
the long-distance runner Steve Cram to support BMW's Olympic sponsorship....Rebecca Adlington. To view the BMW YouTube channel, follow this link: http://www.youtube.com/bmwuk ...
Search results for BMW
No filters selected
Click on a filter below to refine your search.
Add Search Filters:
By Date
By Publication
- brandrepublic.com (25)
- Campaign (93)
- campaignlive.co.uk (18)
- Campaign Work (7)
- Marketing (78)
- marketingmagazine.co.uk (13)
- mediaweek.co.uk (5)
- Media Week (9)
- prweek.com (1)
- PR Week UK (27)
By Channel
- Ad campaign (11)
- Agency (7)
- Digital marketing (27)
- Direct Marketing (31)
- Marketing (211)
- More...
- Media (32)
- Public Relations (27)
- Less...
By Industry Sector
- Agencies (1)
- Autos (57)
- B2B (3)
- Consumer Goods (26)
- Fashion / Clothing (2)
- More...
- Financial Services (7)
- FMCG (2)
- Food & Drink (4)
- Government / Non-Profit (6)
- Media / Entertainment (54)
- Retail (4)
- Technology (2)
- Telecoms / Utilities (1)
- Travel / Leisure (3)
- Less...
BMW replaces Land Rover as RFU vehicle sponsor
12 Apr 2012 | by John Reynolds
The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW...The deal kicks off from September. In adddition to being the official vehicle partner, BMW UK ... into a new partnership with BMW Group UK, a company renowned both for the excellence of its vehicles ... the infamous "midget party". One source has told Marketing that Land Rover wanted to resign, and BMW were ...
BMW unveils plans for floating Olympic showroom
13 Feb 2012 | by John Reynolds
BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state...BMW is providing 4,000 vehicles to transport athletes and officials during this year's Olympics ... BMW's environmental credentials. The showroom will be cooled by filtered river water. The top floor of the showroom will house BMW's eco-friendly vehicles, while the ground floor will house ...
BMW prepares global campaign for high-end 6 Series Gran Coupé
15 Dec 2011 | by Alex Brownsell
BMW is preparing a marketing push behind its 6 Series Gran Coupé, with the brand looking to push...are worth waiting for," and, "Some sights you never forget." Andreas-Christoph Hofmann, head of BMW brand communications, said: "The new BMW 6 Series Gran Coup marks the beginning of a new chapter. It is BMW's first ...
Media: BMW mag app for Olympics
09 Dec 2011
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes ... features in a video with former javelin thrower Steve Backley. Nicola Green, CRM comms manager for BMW UK, said: 'In addition to highlighting the ways in which BMW is helping London 2012 deliver a sustainable ...
Hotline: Partners Andrews Aldridge launches digital mag for BMW
02 Dec 2011
Partners Andrews Aldridge has launched a digital magazine for BMW to support the company's role
BMW launches Olympics iPad magazine
29 Nov 2011 | by Sarah Shearman
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes ... Stadium. The app is free to download from iTunes today (29 November). BMW plans to roll it out across Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
BMW launches Ocean's Two Towers East
28 Nov 2011 | by Daniel Farey-Jones
BMW has become the first advertiser to feature on the Two Towers East, the new roadside displays...The digital outdoor screens, which measure five metres wide by 7.5 metres high, went into commercial operation today (28 November). BMW was booked onto all faces of the site for two weeks by outdoor specialist Posterscope and media agency Vizeum. The screens are located on Aspen Way, east ...
BMW rolls out Mini Olympic activity
28 Sep 2011 | by Sarah Shearman
BMW has rolled out its first Olympics activity supporting its Mini brand, with a digital...the experiential campaign. Speaking at last week's BrandMAX conference in London, BMW marketing director Richard Hudson said he wanted consumers to "reassess" BMW through its Olympic sponsorship and promote the fact that it is the most sustainable car manufacturer. BMW is a top tier sponsor of London 2012 ...
BrandMAX: BMW's Hudson urges marketers to 'understand levers driving your business'
21 Sep 2011 | by Sarah Shearman
Focusing on key metrics is important when steering a brand, BMW marketing director Richard Hudson...of integration otherwise we would fail." The key thing at BMW is getting everybody to work as a team ... those metrics." Hudson said he was on a mission to persuade people to "reassess" BMW, both in terms ... always been as arrogant. We still have a latency of that arrogance at BMW, but that is something we need ...
Additional Information
Campaign Jobs
- Wanted . . . Media Director for very successful full service Digital agency in East London . . . c£60k. Firehorse up to £60k + Great Benefits package, East London
- Account manager - drinks, retail, promotional, shopper, channel, POS - thriving agency - fantastic culture Firehorse c£30k + Great Benefits package!, Central London
- Account Managers - Branding Royds Raphael £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist Royds Raphael Salary/package is negotiable and generous, London
- Promotions Executive Xchangeteam £26000 - £28000 per annum, City of London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
