Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
attracted over $1bn in sponsorship. Huge global brands including Adidas, BMW, BP and British Airways ...
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Think BR: The search for white space
25 May 2012 | by Will Landell Mills
that the typical BMW driver is rather less handsome than the average BMW, the Shard, so much more impressive than ...
Appointment to view: Apple's history of marketing
25 Aug 2011 | by Sarah Johnson
Apple iTunes and Pepsi 'I fought the law' 2004 iPod your BMW 2004 Get a Mac 2006 ...
JWT and Ebiquity sign up as headline partners for BrandMAX
21 Jul 2011 | by Staff
The speakers include: Andy Street, managing director of John Lewis Partnership; Nina Bibby, Barclaycard s CMO; Richard Hudson, marketing director of BMW; and more. Together they will ensure all areas in the marketing mix are covered at the event ( brand-max.net ). EffectiveBrands, Smooth Radio and pd3 have also ...
BRIC Report: Top 10 outdoor advertisers
06 Jun 2011 | by Staff
,981 Samsung Electronics 6,947 Volkswagen 6,644 BMW 6,319 Source: TNS ...
Ford and Xbox top Champions League social media mentions
31 May 2011 | by Sarah Shearman
. Other advertisers referenced across social media during the final include BMW with 329 mentions, Sony ...
Are you part of Middle Britain?
21 Feb 2011 | by Richard Jenkings
children - may be found, respectively, behind the wheel of a Vauxhall Zafira or a BMW 3 Series. Middle ...
Harry Potter helps BMW make 'cinema advertising history'
25 Nov 2010 | by Katherine Levy
BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad...the interior and exterior of the car. The ad ends with the strapline: "The new BMW X3. Joy wants you to have ...
Search begins for greatest sports marketing innovation
15 Nov 2010 | by John Reynolds
ideas. The blog includes comments from: Ralf Hussmann, Global Sports Marketing Director BMW; Lee ...
CREATIVE STRATEGY: Dyson dirty their hands with advertising
30 Sep 2010 | by Simon Kershaw
Also, I should say that I ve nothing against "engineering" as the positioning for a brand. After all, BMW spent years, if not decades, propounding their belief in precisely how a car should be put together. But, and it is a big but, BMW translated their passion for automotive design ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
