Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
luxury but without the pretence. Our customer might buy a BMW, but they are focused on the performance ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
Brand Manager of the Week: Andy Box
25 Apr 2012
slogan? BMW's 'The ultimate driving machine.' Do you have a marketing mentor? Emily Hudson ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
and Dyson, are driven by good design. Mini UK is owned by BMW, but nonetheless regarded as a British brand ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
BMW, Peugeot, Citroen and Toyota. Prime Minister David Cameron even used a trip to Japan last week ...
Five Coke vehicles to travel Olympic torch relay route
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
sponsor BMW, which will accompany the Olympic flame around the UK.
BMW replaces Land Rover as RFU vehicle sponsor
12 Apr 2012 | by John Reynolds
The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW...The deal kicks off from September. In adddition to being the official vehicle partner, BMW UK ... into a new partnership with BMW Group UK, a company renowned both for the excellence of its vehicles ... the infamous "midget party". One source has told Marketing that Land Rover wanted to resign, and BMW were ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
. BMW . Like Triumph, has benefited from less of a price differential between European and Japanese ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
.55 5 BBC 79.27 6 BMW 72.71 7 Duracell 70.83 8 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
