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BrandMAX speaker preview: Kassan looks at the future of media and technology

Partnership, Nike, Barclaycard, JWT, Ebiquity, BMW and much more, book delegate places at www ...

Google unveils behavioural targeting product

then be broken down into more than 600 sub-categories, for example car brands such as BMW, Audi or Ford ...

Gottlieb captains strong squad

, Natasha, 21, and Joshua, 18 Car: BMW 3-Series, Ferrari in garage Mobile: BlackBerry, iPhone at home ...

WAP strategy pays off for Citroen

Challenge: Sales of saloons were falling, with cars such as the Mondeo being overtaken by BMW's 3

Insiders' Guide: Unity Media

Performance BMW and Retro Cars, Mel O'Neil works on Performance Ford and BMW Car, and Helen Rush looks after ...

Press, not TV, is key to Audi success

of the car market, against brands such as Mercedes and BMW. We were launching the new, improved A4 into a...considered it more desirable than the BMW 3 Series, and that press was the strongest influencer ...

The seven ages of magazine readers

Telegraph, and she tunes into BBC Radio 4 and Radio 2 while driving her BMW estate. Sophie's favourite ...

Mellowed Myerson takes control of costs

swapped Bentley for a BMW Desert island media: Financial Times MYERSON ON ... His image: We all ...

O'Driscoll exudes Absolute confidence

: BMW convertible Desert island media: Five Live, Sky Sports, BBC World Service Football team ...

Inbox

traditional advertising or brand integration. A great example of this is the video for the BMW GINA Light Visionary Model, which features the chief of design for BMW talking the viewer through its development ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.