TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...
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Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
(by BMW). The multiple challenges set out by BrandMAX may seem mammoth, but were neatly summed up ... child, that connect John Lewis with its fans. Question to Richard Hudson, marketing director, BMW ... people will be engaged. What do I want to get out of it? I want people to reassess BMW, think 'they ...
MarketingQED sign up as partner for BrandMAX
25 Jul 2011 | by staff
, Richard Hudson, marketing director of BMW and more, will ensure the event focuses on every aspect ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
- BMW GROUP UK The engaging and inquisitive marketing director of BMW is responsible for all aspects ... on driving BMW's 'EfficientDynamics' positioning and underlining its environmental credentials. He ...
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
. - BMW: The one that has stood the test of time. The desire to emulate its clean, aloof style has been ...
Reinventing marketing: We need to rediscover the real meaning of brand trust
11 Aug 2010 | by Alan Mitchell
the promise. If you bought that BMW you didn't have to inspect the engine under the bonnet. One good reason ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
waste instead. Davies brings a welcome dose of realism to the discipline. 74. Richard Hudson, BMW UK Brand heritage has never been a big issue for BMW, so its UK marketing director's focus ... best practice, he called a review of BMW's ad account, held by WCRS for more than 30 years, before ...
Essence appoints Mark Griffiths to new creative role
09 Mar 2010 | by Joe Thomas
such as British Airways, BMW, Vodafone, Mini and Persil. ...
BMW appoints Initiative in Poland
26 Feb 2010 | by Maisie McCabe
LONDON - Car manufacturer BMW has appointed Interpublic media agency Initiative to handle its media...Initiative has worked with BMW in Austria for over three years and the appointment in Poland will strengthen BMW's relationship with Initiative in central and eastern Europe. From its base in Austria, Initiative now manages the media for the BMW and Mini brands across seven markets in the region including ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
