TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
brands, including China Telecom, agrees that the challenge is to change perceptions. 'BMW makes cars ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
director, Tyrrells Crisps Outside work Car: BMW Favourite film: Where Eagles Dare ...
Kerry Foods CMO Phil Chapman on the need for marketers to be more brave
14 Jul 2011 | by Rachel Barnes
Drives: BMW 525 Diesel and an old Mercedes SLK sports car Favourite brand: Virgin Atlantic Music ...
P&G joins roster of Paralympic sponsors
13 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Olympic Games. Other sponsors of the Paralympic Games include Adidas, BMW, BP, British Airways, BT ...
Champions League Final: The game that stops a continent
26 May 2011 | by Alex Brownsell
about 8m in revenue from ads screened during its coverage, with brands such as Heineken, Ford and BMW ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
- BMW GROUP UK The engaging and inquisitive marketing director of BMW is responsible for all aspects ... on driving BMW's 'EfficientDynamics' positioning and underlining its environmental credentials. He ...
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
. - BMW: The one that has stood the test of time. The desire to emulate its clean, aloof style has been ...
Reinventing marketing: We need to rediscover the real meaning of brand trust
11 Aug 2010 | by Alan Mitchell
the promise. If you bought that BMW you didn't have to inspect the engine under the bonnet. One good reason ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
