Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
2008 P G 2007 Honda 2006 Adidas 2005 Sony PlayStation 2004 BMW 2003 Nike 2002 Swatch 2001 ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
and Dyson, are driven by good design. Mini UK is owned by BMW, but nonetheless regarded as a British brand ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
BMW, Peugeot, Citroen and Toyota. Prime Minister David Cameron even used a trip to Japan last week ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
.55 5 BBC 79.27 6 BMW 72.71 7 Duracell 70.83 8 ...
Reputation Survey: Olympic sponsors
26 Jan 2012 | by John Owens
. Adidas came second with 14 per cent of the vote, while BMW lagged at the bottom with less than four per ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
brands, including China Telecom, agrees that the challenge is to change perceptions. 'BMW makes cars ...
Brand Health Check: Olympus
24 Nov 2011 | by Rachel Barnes
for your price - but it's not an Audi Q5 or a BMW X3.' That's Olympus: great products - but it ...
Helen Edwards on Branding: Devoid of meaning
16 Nov 2011 | by Helen Edwards
BMW 8 Marlboro Apple British Airways 9 China Mobile ...
The Social Monitor: Olympic sponsors make the running in social media
09 Nov 2011
Social Media Reputation (SMR) index, Yomego examined the social footprint of Adidas, BMW, British Airways ... of the sponsors, just pipping BMW. The sports brand is the official sportswear partner of London 2012 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
