Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
BMW, Peugeot, Citroen and Toyota. Prime Minister David Cameron even used a trip to Japan last week ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ... All time: 22,006 shares 2. BMW 'on the beach' created in ...
BMW replaces Land Rover as RFU vehicle sponsor
12 Apr 2012 | by John Reynolds
The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW...The deal kicks off from September. In adddition to being the official vehicle partner, BMW UK ... into a new partnership with BMW Group UK, a company renowned both for the excellence of its vehicles ... the infamous "midget party". One source has told Marketing that Land Rover wanted to resign, and BMW were ...
April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April...Serial offender BMW took out press ads for a new technology for runners inspired by its ... uses a combination of ConnectedDrive technologies and surround view cameras to enable your BMW to follow you at a safe distance while you pound the streets Alvin Alaff, BMW's Head of Innovation, said ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
. BMW . Like Triumph, has benefited from less of a price differential between European and Japanese ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...
Mini opens first UK 'store' at Westfield Stratford
17 Feb 2012 | by Alex Brownsell
BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping...from their car retail experience." Last week, BMW also unveiled plans for a "floating" showroom ...
BMW 'Olympic sponsorship' by Engine and Dare
15 Feb 2012
the long-distance runner Steve Cram to support BMW's Olympic sponsorship....Rebecca Adlington. To view the BMW YouTube channel, follow this link: http://www.youtube.com/bmwuk ...
BMW unveils plans for floating Olympic showroom
13 Feb 2012 | by John Reynolds
BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state...BMW is providing 4,000 vehicles to transport athletes and officials during this year's Olympics ... BMW's environmental credentials. The showroom will be cooled by filtered river water. The top floor of the showroom will house BMW's eco-friendly vehicles, while the ground floor will house ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
