The seven sins of content marketing
22 Feb 2012 | by David Benady
If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...
Corporate hospitality feels the pinch
23 Sep 2011 | by Mary Howlett
events such as BMW's 5 Series Gran Turismo car launch, recently unveiled a 24-hour venue-hire package ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
- BMW GROUP UK The engaging and inquisitive marketing director of BMW is responsible for all aspects ... on driving BMW's 'EfficientDynamics' positioning and underlining its environmental credentials. He ...
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
. - BMW: The one that has stood the test of time. The desire to emulate its clean, aloof style has been ...
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
16 Sep 2010 | by Mark Banham
Benz (12th place) and BMW (15th place) were able to sustain and build their value "through innovative ... 23,219 22,030 5% 15 15 BMW 22,322 21,671 3% 16 16 ...
Reinventing marketing: We need to rediscover the real meaning of brand trust
11 Aug 2010 | by Alan Mitchell
the promise. If you bought that BMW you didn't have to inspect the engine under the bonnet. One good reason ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
waste instead. Davies brings a welcome dose of realism to the discipline. 74. Richard Hudson, BMW UK Brand heritage has never been a big issue for BMW, so its UK marketing director's focus ... best practice, he called a review of BMW's ad account, held by WCRS for more than 30 years, before ...
Brands indulge in April Fool's Day shenanigans
01 Apr 2010 | by Matt Williams
active in releasing April Fool ads, with BMW, Infiniti and Ferrari all getting in on the act. BMW has ... this election', which gives drivers the chance to personalise their car with different-coloured BMW badges ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
supermarket Lidl raised its marketing investment by 87% year on year, to just under 23m. BMW and NatWest also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
