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Apple cements most valuable brand status as UK's giants slide

25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...

Non-sponsor brands ramp up pre-Olympics sports marketing

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

director, Tyrrells Crisps Outside work Car: BMW Favourite film: Where Eagles Dare ...

Power 100: 100 to 50

- BMW GROUP UK The engaging and inquisitive marketing director of BMW is responsible for all aspects ... on driving BMW's 'EfficientDynamics' positioning and underlining its environmental credentials. He ...

Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC

destination: Chamonix Drives: BMW 300 convertible Favourite food: Fillet steak with shoestring fries ...

Dogs beat Darth Vader in Super Bowl ad ratings

Snickers 'logging' by BBDO BMW 'Changes' by Kirshenbaum Bond Senecal ...

Helen Edwards on Branding: Apple of their eye

. - BMW: The one that has stood the test of time. The desire to emulate its clean, aloof style has been ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

the promise. If you bought that BMW you didn't have to inspect the engine under the bonnet. One good reason ...

Marketing's Power 100

waste instead. Davies brings a welcome dose of realism to the discipline. 74. Richard Hudson, BMW UK Brand heritage has never been a big issue for BMW, so its UK marketing director's focus ... best practice, he called a review of BMW's ad account, held by WCRS for more than 30 years, before ...

Biggest brands: Top 100 advertisers 2010

supermarket Lidl raised its marketing investment by 87% year on year, to just under 23m. BMW and NatWest also ...

 

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