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Apple cements most valuable brand status as UK's giants slide

25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...

Non-sponsor brands ramp up pre-Olympics sports marketing

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Mars named Cannes Advertiser of the Year

2008 P G 2007 Honda 2006 Adidas 2005 Sony PlayStation 2004 BMW 2003 Nike 2002 Swatch 2001 ...

Brand Manager of the Week: Andy Box

slogan? BMW's 'The ultimate driving machine.' Do you have a marketing mentor? Emily Hudson ...

Five Coke vehicles to travel Olympic torch relay route

sponsor BMW, which will accompany the Olympic flame around the UK.

The seven sins of content marketing

If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...

Non-sponsor Nike is brand most associated with Olympics

in the table, while BMW, Adidas and McDonald's came in third, fourth and fifth respectively. Separately ...

The Chinese are coming

brands, including China Telecom, agrees that the challenge is to change perceptions. 'BMW makes cars ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

director, Tyrrells Crisps Outside work Car: BMW Favourite film: Where Eagles Dare ...

As UK clients slash budgets, agencies look East

. Thanks to an alliance with BMW, the company now manufactures a range of vehicles with the quality ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.