TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...
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Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ... All time: 22,006 shares 2. BMW 'on the beach' created in ...
School Reports 2011: Meteorite
05 Sep 2011 | by Staff
Breakthrough Breast Cancer and making it to the final stages of the BMW pitch (which eventually went to Engine ...
Helen Edwards on Branding: Big Society or the big so what
29 Jun 2011 | by Helen Edwards
to compete with European imports such as BMW, Mercedes and Saab. The problem was that it didn't cut it when ...
What not to say: government to 'restore public faith in environmental advertising'
09 Feb 2011
the past 12 months brands such as Renault, BMW and easyJet have been pulled up for their attempts to make ...
£650m in sponsorship money already raised for London 2012
30 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
Among those to have committed the money to become official partners of the games are: Adidas; BMW; BP; British Airways; BT; EDF Energy and Lloyds TSB. Contributions come from the 11 worldwide partners, which include Coca-Cola, Panasonic and Visa. The figure was revealed at the announcement ...
Greenwich Council in PR drive to woo Olympic sponsors
02 Sep 2010 | by Matt Cartmell
, Panasonic, P G, Samsung, Visa Official partners Adidas, BMW, BP, BA, BT, EDF, Lloyds TSB Official ...
Reinventing marketing: We need to rediscover the real meaning of brand trust
11 Aug 2010 | by Alan Mitchell
the promise. If you bought that BMW you didn't have to inspect the engine under the bonnet. One good reason ...
BMW 'zero emissions' ad banned
28 Jul 2010 | by Alex Brownsell
A BMW print ad has been banned by the Advertising Standards Authority, after the car maker claimed...The ad, created by WCRS, stated: "The BMW Concept ActiveE is the first BMW to be powered purely ... the National Grid, which would result in the production of emissions. BMW argued that the inclusion ... by the ASA. An ASA spokesman said: "We considered that [BMW's] inclusion of the phrase 'when driving ...
LOCOG appoints CBS Outdoor ahead of marketing push
01 Jul 2010 | by Joe Thomas
. LOCOG has seven domestic tier-one partners adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
