Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...
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Think BR: The search for white space
25 May 2012 | by Will Landell Mills
that the typical BMW driver is rather less handsome than the average BMW, the Shard, so much more impressive than ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
My Media Week: Steve Hyde
02 May 2012 | by Mike Fletcher
meet with Andy Tilley, whose BMW has had the John Cleese tree-branch treatment. Tills is my old boss ...
Dame Kelly Holmes switches on London digital radio boost
24 Apr 2012 | by Maisie McCabe
radios in March 2011. BMW, the official automotive partner of the London 2012 Olympic and Paralympic ...
LoveFilm founder launches digital outdoor network for businesses
18 Apr 2012 | by Nick Batten
Airways, IBM, BMW, ITV, Vodafone, American Express, Sony, Westfield, Hugo Boss, Abercrombie Kent ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ... All time: 22,006 shares 2. BMW 'on the beach' created in ...
BMW replaces Land Rover as RFU vehicle sponsor
12 Apr 2012 | by John Reynolds
The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW...The deal kicks off from September. In adddition to being the official vehicle partner, BMW UK ... into a new partnership with BMW Group UK, a company renowned both for the excellence of its vehicles ... the infamous "midget party". One source has told Marketing that Land Rover wanted to resign, and BMW were ...
April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April...Serial offender BMW took out press ads for a new technology for runners inspired by its ... uses a combination of ConnectedDrive technologies and surround view cameras to enable your BMW to follow you at a safe distance while you pound the streets Alvin Alaff, BMW's Head of Innovation, said ...
MAGAZINE ABCs: July - December 2011: The top 100 magazines at a glance
16 Feb 2012 | by Arif Durrani
! 373,226 -9.7% -8.0% Star 359,583 -11.4% -16.4% BMW Magazine UK 354 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
