TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...
Corporate hospitality feels the pinch
23 Sep 2011 | by Mary Howlett
events such as BMW's 5 Series Gran Turismo car launch, recently unveiled a 24-hour venue-hire package ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
- BMW GROUP UK The engaging and inquisitive marketing director of BMW is responsible for all aspects ... on driving BMW's 'EfficientDynamics' positioning and underlining its environmental credentials. He ...
Google and Vodafone top global and UK brand lists
21 Mar 2011 | by Ed Owen
20,473 17,805 22 22 The Home Depot 20,423 19,013 23 29 BMW ...
Reinventing marketing: We need to rediscover the real meaning of brand trust
11 Aug 2010 | by Alan Mitchell
the promise. If you bought that BMW you didn't have to inspect the engine under the bonnet. One good reason ...
Paper Round (27 July) - Which brands are advertising in the national press?
27 Jul 2010 | by Sarah Johnson
with a role in recruiting volunteers. BMW and Aviva take out ads in the supplement and the paper also ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
waste instead. Davies brings a welcome dose of realism to the discipline. 74. Richard Hudson, BMW UK Brand heritage has never been a big issue for BMW, so its UK marketing director's focus ... best practice, he called a review of BMW's ad account, held by WCRS for more than 30 years, before ...
Alan Mitchell on Branding: Source of Apple's success
14 Apr 2010 | by Alan Mitchell
held its breath before the iPad was announced,' BMW chief executive Norbert Reithofer told the magazine ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
supermarket Lidl raised its marketing investment by 87% year on year, to just under 23m. BMW and NatWest also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
