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Sheraton Hotels brand chief discusses serving the 'social traveller'

luxury but without the pretence. Our customer might buy a BMW, but they are focused on the performance ...

April Fools' Day: Which brands got involved?

BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April...Serial offender BMW took out press ads for a new technology for runners inspired by its ... uses a combination of ConnectedDrive technologies and surround view cameras to enable your BMW to follow you at a safe distance while you pound the streets Alvin Alaff, BMW's Head of Innovation, said ...

Think BR: London 2012 - less desirable than an Oxo cube?

attracted over $1bn in sponsorship. Huge global brands including Adidas, BMW, BP and British Airways ...

The seven sins of content marketing

If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...

Duffy's flight plan is to be Europe's number one

to within sight of BMW. Duffy says: "We had not reviewed the business in five years and, with a new ...

Power 100: 100 to 50

- BMW GROUP UK The engaging and inquisitive marketing director of BMW is responsible for all aspects ... on driving BMW's 'EfficientDynamics' positioning and underlining its environmental credentials. He ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

the promise. If you bought that BMW you didn't have to inspect the engine under the bonnet. One good reason ...

Paper Round (27 July) - Which brands are advertising in the national press?

with a role in recruiting volunteers. BMW and Aviva take out ads in the supplement and the paper also ...

LOCOG appoints CBS Outdoor ahead of marketing push

. LOCOG has seven domestic tier-one partners adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB ...

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