05 Nov 2004
BMW...Campaign: BMW Films: The Hire
Client: BMW North America
Agency: Fallon
Principal authors ...
- than BMW's film series, The Hire. Whether or not they were effective was, at the time, beside the point ...
of creative light admired by all in the communications industry.
But actually, BMW North America achieved a ...
23 Apr 1999
| by RICHARD COOK
BMW...BMW
If German car ads have acquired a certain patina of dullness over the
years, then it should be said that BMW is in no small way responsible.
The luxury car marque insisted for years on a ...
slowly started to trickle through and already it is
safe to say that - in BMW terms at least ...
13 Nov 1997
| by BILL GOSLING, Managing director, De Ver
Manufacturer: BMW...Manufacturer: BMW
Brand: BMW
Launched: 1920
Many great logos seemed to spring ...
consciousness as hard and conveyed
as many messages as BMW s badge.
Trivial Pursuit clever dicks ...
.
The irony is that many of the positive attributes accredited to BMW are
bettered by rivals. But the image ...
03 Dec 2009
| by Matt Williams
LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts....been the incumbent on BMW s advertising business since 1980. Dare has worked on its UK digital ...
Ingall Stretton in March 2007. Engine and Dare will pitch as a team in a bid to retain the business. BMW ...
the environment for helping to make the car more efficient. Earlier this year, BMW appointed its lead US agency ...
09 Oct 1997
| by HARRIET MARSH
BMW has ended its 11-year relationship with VVL-BBDO and awarded
its advertising account to BDDP...BMW has ended its 11-year relationship with VVL-BBDO and awarded
its advertising account to BDDP Belgium, part of the network that
handles the brand s ads in France and Mexico.
...
16 Oct 2003
| by Richard Marshall, Business development director, Tullo Marshall Warren
Some brands ooze sophistication and when you have achieved the pinnacle of brand equity, as BMW has...But the BMW 7 series mailing is minimalist to the point of pointless.
It is sealed in a large plastic envelope that looks promising. The inside brochure is A3-sized and printed on heavy stock, which ...
need to invest in one of life's genuine luxuries'. Open to the first reveal and see a small BMW logo ...
09 May 2003
| by Dominic Mills, dominic.mills@haynet.com
when Fallon commissioned a series of well-known directors to make a series of mini-films for BMW ...
disguised as a trailer for a spoof film directed by Michael Mann and starring Benicio del Toro. Now BMW ...
.
Guess who's in the BMW? And guess who wins? Talk about vacuous tosh.
Not, when I saw it last weekend ...
10 Mar 2009
Ad to demonstrate the efficient dynamics of the new BMW
02 Apr 1998
| by BINNUR BEYAZTAS
BMW delivered its annual April fool joke this week to Financial
Times readers on the Internet (www...BMW delivered its annual April fool joke this week to Financial
Times readers on the Internet (www.ft.com). The 30-second ad, which
appears from every link on the homepage, was designed by AKQA. It will
also appear on BMW s site, www.bmw.co.uk.
...
26 Feb 2010
| by Maisie McCabe
LONDON - Car manufacturer BMW has appointed Interpublic media agency Initiative to handle its media...Initiative has worked with BMW in Austria for over three years and the appointment in Poland will strengthen BMW's relationship with Initiative in central and eastern Europe. From its base in Austria, Initiative now manages the media for the BMW and Mini brands across seven markets in the region including ...
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