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BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes ... Stadium. The app is free to download from iTunes today (29 November). BMW plans to roll it out across Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
A BMW print ad has been banned by the Advertising Standards Authority, after the car maker claimed...The ad, created by WCRS, stated: "The BMW Concept ActiveE is the first BMW to be powered purely ... the National Grid, which would result in the production of emissions. BMW argued that the inclusion ... by the ASA. An ASA spokesman said: "We considered that [BMW's] inclusion of the phrase 'when driving ...
BMW is not the biggest-spending car brand on TV, but its advertising has been some of the most...at high frequency. More recently, BMW has dabbled with interactive TV. Last year an iTV campaign ... behind BMW's TV activity has been the consistency of content; it has used a single strapline, 'The ... ads focused on aspects of BMW's engineering. In 1994, the marque took the Grand Prix at the IPA ...
BMW is moving into television sponsorship by supporting the 9pm film slot on Channel 4's Film4
Brand BMW Brand owner BMW Media agency Vizeum (offline); Zed Media (online) Creative ... the economic downturn. BMW is no exception and the firm s latest campaign, called simply "The Story of Joy", suggests the car manufacturer wants to inspire potential buyers to consider a BMW when purchasing ...
BMW has moved its £25 million media planning account into PHD Group after a pitch process covering..., which was set up last December to service the BMW planning account. Media buying for BMW will remain ... including Aegis' Diffiniti. The pitches were run through the AAR. PHD will handle planning for the BMW ... , when BMW said it was beginning the process to fit in with its "international audit requirements ...
LONDON - BMW is set to review its £16m media planning and buying account, held by the Aegis...creative review, through the AAR. Vizeum has held BMW's media buying since September 2005. In April 2009, it won BMW's media planning without a formal pitch when the car manufacturer moved it out of PHD. Vizeum also handles media buying for BMW's sister company Mini. The car-maker called a pitch for its ...
LONDON - BMW has handed its digital creative account to Dare following a shoot-out against Profero...last month under internal BMW guidelines that require agency arrangements to be reviewed periodically. The pitch has been overseen by the AAR. BMW s digital account was previously held by Altogether Digital ... to create a full-service digital agency. WCRS currently handles BMW s above-the-line account. ...
BMW has shortlisted Starcom, ZenithOptimedia and the incumbent agency, Vizeum, to pitch
BMW has become the first advertiser to feature on the Two Towers East, the new roadside displays...The digital outdoor screens, which measure five metres wide by 7.5 metres high, went into commercial operation today (28 November). BMW was booked onto all faces of the site for two weeks by outdoor specialist Posterscope and media agency Vizeum. The screens are located on Aspen Way, east ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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