BMW 'thank you' by Dare
10 Mar 2009
Ad to demonstrate the efficient dynamics of the new BMW
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Dare wins BMW digital
05 Mar 2008 | by Kunal Dutta
LONDON - Dare has scooped the BMW digital creative account after a four-way pitch handled...out citing resource issues. Dare will now handle digital activity across all of BMW s UK models. The BMW-owned Mini digital account, which is split between Profero and glue London, is unaffected. As well as creating online advertising and websites, Dare will also work alongside WCRS, BMW s creative ...
NEW MEDIA: Jokes on BMW
02 Apr 1998 | by BINNUR BEYAZTAS
BMW delivered its annual April fool joke this week to Financial Times readers on the Internet (www...BMW delivered its annual April fool joke this week to Financial Times readers on the Internet (www.ft.com). The 30-second ad, which appears from every link on the homepage, was designed by AKQA. It will also appear on BMW s site, www.bmw.co.uk. ...
BMW launches Olympics iPad magazine
29 Nov 2011 | by Sarah Shearman
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes ... Stadium. The app is free to download from iTunes today (29 November). BMW plans to roll it out across Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
BMW kicks off digital review
10 Jan 2008 | by Noel Bussey
LONDON - BMW, the car manufacturer, is holding a pitch for its digital creative advertising account....The review, which covers online advertising and website design for all BMW-branded cars ... as part of internal BMW guidelines that require agency arrangements to be reviewed periodically. Suzanne Grey, the BMW ad manager, said: The pitch has nothing to do with us being dissatisfied ...
BMW plots social network activity
18 Mar 2008 | by Gareth Jones
LONDON - BMW will focus on social networking sites such as Facebook, MySpace and Bebo to target car...The motor manufacturer plans to expand its digital strategy to capitalise on the growing number of consumers using such sites. BMW also intends to focus on over-arching brand campaigns over the coming year, as well as bespoke digital initiatives promoting specific models in the UK. The car company is believed ...
Yahoo! Report: Bright ideas at BMW
21 Sep 2007
Uwe Ellinghaus, BMW UK's marketing director, talks about making the marque more approachable...Uwe Ellinghaus has been the marketing director of BMW UK (BMW's third-biggest market globally) since 2004. He joined the BMW Group in 1998 as a consultant for brand strategy in its central marketing ... responsibility for all market research activity for BMW, MINI and Rolls-Royce. On starting out After studying ...
My YouTube ad of the week: Kristof Fahy, William Hill
08 Jul 2011
Kristof Fahy reviews BMW...to, you get to see lots of the car, and there is no sign of that "joy" line that BMW has been using that turns BMW into a brand I don't want anything to do with. BMW was always been about the "ultimate driving machine", and this ad takes BMW back to its roots. Part two is nearly as good, but I don't get so ...
BMW targets corporate market with email drive
31 Mar 2003 | by Claire Billings,
LONDON - BMW is launching a major digital marketing offensive to boost sales of its both BMW...on an individual's profile, BMW will be establishing a level of communication that is unique in the market place ... Brownridge, corporate marketing manager of BMW, said: "BMW does not enter into a direct dialogue with its customers lightly. I am confident that, working with Inbox, BMW will establish effective, ongoing dialogue ...
BMW hires Dare to handle digital account
05 Mar 2008 | by Gareth Jones
LONDON - BMW has handed its digital creative account to Dare following a shoot-out against Profero...last month under internal BMW guidelines that require agency arrangements to be reviewed periodically. The pitch has been overseen by the AAR. BMW s digital account was previously held by Altogether Digital ... to create a full-service digital agency. WCRS currently handles BMW s above-the-line account. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
