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BMW has extended its 1 Series "one origin, two originals" campaign by teaming up with Picturehouse...BMW will be the sole advertiser in Picturehouse Cinemas' four-week film season, with pre ... four pairs of films which share similar themes, mirroring the BMW 1 Series Sport and Urban models ... in Picturehouse foyers with a 60-second BMW ad running before each film. The campaign follows on from the BMW 1 ...
A BMW print ad has been banned by the Advertising Standards Authority, after the car maker claimed...The ad, created by WCRS, stated: "The BMW Concept ActiveE is the first BMW to be powered purely ... the National Grid, which would result in the production of emissions. BMW argued that the inclusion ... by the ASA. An ASA spokesman said: "We considered that [BMW's] inclusion of the phrase 'when driving ...
"If you drive a BMW, you must be a tosspot" is the message Anne Cassidy is taking away from the car.... They are BMW drivers. This is a great ad for Mercedes." ...
BMW is looking for an agency to handle an advertising project to promote its range of motorcycles....ahead of a planned pitch later this year. BMW's motorcycle range, which operates under the "Motorrad" banner, is positioned as a separate entity to BMW cars. The company manufactures a range of urban, sport ... campaigns. BMW's retained relationships with 180 Amsterdam, which handles pan-European motorcycle ...
the long-distance runner Steve Cram to support BMW's Olympic sponsorship....Rebecca Adlington. To view the BMW YouTube channel, follow this link: http://www.youtube.com/bmwuk ...
Kristof Fahy reviews BMW...to, you get to see lots of the car, and there is no sign of that "joy" line that BMW has been using that turns BMW into a brand I don't want anything to do with. BMW was always been about the "ultimate driving machine", and this ad takes BMW back to its roots. Part two is nearly as good, but I don't get so ...
BMW has rolled out its first Olympics activity supporting its Mini brand, with a digital...the experiential campaign. Speaking at last week's BrandMAX conference in London, BMW marketing director Richard Hudson said he wanted consumers to "reassess" BMW through its Olympic sponsorship and promote the fact that it is the most sustainable car manufacturer. BMW is a top tier sponsor of London 2012 ...
BMW has become the first advertiser to feature on the Two Towers East, the new roadside displays...The digital outdoor screens, which measure five metres wide by 7.5 metres high, went into commercial operation today (28 November). BMW was booked onto all faces of the site for two weeks by outdoor specialist Posterscope and media agency Vizeum. The screens are located on Aspen Way, east ...
LONDON - BMW is reviewing its UK direct marketing account ahead of plans to boost its spend..., is unaffected by the review. Separately, BMW is reviewing the pan-European agency arrangements for its motorbike division, BMW Motorrad. The incumbent is McCann Erickson. BMW claimed to have recorded record ... to 32.2bn. BMW has made several recent attempts to promote its brand through new media. Last year ...
LONDON - Nissan is replacing BMW as The O2's official automotive partner and will launch a "brand
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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