Jeremy Lee: Why agency world still sees itself as a people business
09 Jun 2011 | by Jeremy Lee
more interest than usual, not least as it comes mid-pitch for Vizeum on BMW and Eurostar.
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Mini in search for UK digital agency
24 Mar 2011 | by Anne Cassidy
BMW is looking for a lead digital agency in the UK to handle the online advertising activity...and Rapp. Last year, BMW held a UK advertising and direct marketing review for its main brand. Engine ...
Mini opens first UK 'store' at Westfield Stratford
17 Feb 2012 | by Alex Brownsell
BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping...from their car retail experience." Last week, BMW also unveiled plans for a "floating" showroom ...
Mini retains Profero as UK digital agency
05 May 2011 | by Sara Kimberley
Mini, the BMW-owned car marque, has reappointed Profero London as its digital agency in the UK
Agencies line up for MG media business
04 Nov 2010 | by Jeremy Lee
This follows the appointment of DCH to handle MG s UK advertising in July after a pitch. The car company, now part of Shanghai Automotive Industry Corporation, has had a chequered recent history in the UK. After BMW disposed of Rover Group in 2000, it passed to the Phoenix consortium and was renamed MG ...
WCRS promotes trio to head creative team
10 Nov 2011 | by Matt Williams
to WCRS in 2005, and have since created brand campaigns for BMW, Sky and the Royal Marines. Long has ...
Vizeum tops off year with £15m William Hill media account win
15 Dec 2011 | by Mark Banham
, car marque BMW appointed Vizeum to its consolidated 23m media planning and buying account ...
Bauer Media launches pilot of Gaz7etta with Grazia magazine
26 Oct 2010 | by Katherine Levy
City AM and Metro. The sampler issue has been supported by premium advertisers including BMW ...
Rolls-Royce seeks agency for DM task
18 Aug 2011 | by Sara Kimberley
CRM, trade events and direct marketing. The BMW-owned luxury car brand has worked with PAA since ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
