05 Nov 2004
BMW...Campaign: BMW Films: The Hire
Client: BMW North America
Agency: Fallon
Principal authors ...
- than BMW's film series, The Hire. Whether or not they were effective was, at the time, beside the point ...
of creative light admired by all in the communications industry.
But actually, BMW North America achieved a ...
23 Apr 1999
| by RICHARD COOK
BMW...BMW
If German car ads have acquired a certain patina of dullness over the
years, then it should be said that BMW is in no small way responsible.
The luxury car marque insisted for years on a ...
slowly started to trickle through and already it is
safe to say that - in BMW terms at least ...
05 Mar 2008
| by Kunal Dutta
LONDON - Dare has scooped the BMW digital creative account after a four-way pitch handled...out citing resource issues. Dare will now handle digital activity across all of BMW s UK models. The BMW-owned Mini digital account, which is split between Profero and glue London, is unaffected. As well as creating online advertising and websites, Dare will also work alongside WCRS, BMW s creative ...
19 Jul 2007
Uwe Ellinghaus, BMW UK’s marketing director, talks about making the marque more approachable...Uwe Ellinghaus has been the marketing director of BMW UK (BMW s third-biggest market globally) since 2004. He joined the BMW Group in 1998 as a consultant for brand strategy in its central marketing ...
responsibility for all market research activity for BMW, MINI and Rolls-Royce. On starting out After studying ...
09 May 2003
| by Dominic Mills, dominic.mills@haynet.com
when Fallon commissioned a series of well-known directors to make a series of mini-films for BMW ...
disguised as a trailer for a spoof film directed by Michael Mann and starring Benicio del Toro. Now BMW ...
.
Guess who's in the BMW? And guess who wins? Talk about vacuous tosh.
Not, when I saw it last weekend ...
15 Mar 2002
| by JENNY WATTS
WCRS has unveiled a national campaign for the launch of the new BMW
7 Series, which draws on BMW..., which will continue the theme of BMW's
design innovation. The commercial opens on a woman standing on a ...
except for a new BMW Series parked on the bottom. Following a somersault through the air she swims through the empty pool
as if it is full of water to take a look at the BMW. Inside she sees
that where ...
10 Jan 2008
| by Noel Bussey
LONDON - BMW, the car manufacturer, is holding a pitch for its digital creative advertising account....The review, which covers online advertising and website design for all BMW-branded cars ...
as part of internal BMW guidelines that require agency arrangements to be reviewed periodically. Suzanne Grey, the BMW ad manager, said: The pitch has nothing to do with us being dissatisfied ...
09 Jan 2004
| by Mark Sweney
WCRS has created a national press and poster campaign to launch the BMW X5 luxury four-wheel drive....Andrews, the marketing communications manager at BMW (GB), said: "We needed WCRS to come up with a launch ...
03 Mar 2000
| by LISA CAMPBELL
BMW Group is understood to be talking to agencies about its
pan-European media buying arrangements....BMW Group is understood to be talking to agencies about its
pan-European media buying ...
BMW, Rover and Land Rover
brands.
The company uses at least 16 media agencies around the world, with
Zenith Media handling the centralised media buying for Rover, BMW and
Land Rover ...
20 Sep 1999
| by MARK TUNGATE
will attract more upmarket advertisers, such as BMW
and Mercedes....The new-look Radio Times, which hits the newsstands on Tuesday, is
hoping its redesign will attract more upmarket advertisers, such as BMW
and Mercedes.
The new ad director, Andrew Mercer, who joined from The Spectator in
July, feels Radio Times advertising does not reflect ...
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