03 Dec 2009
| by Matt Williams
LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts....been the incumbent on BMW s advertising business since 1980. Dare has worked on its UK digital ...
Ingall Stretton in March 2007. Engine and Dare will pitch as a team in a bid to retain the business. BMW ...
the environment for helping to make the car more efficient. Earlier this year, BMW appointed its lead US agency ...
29 Nov 2011
| by Sarah Shearman
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes ...
Stadium.
The app is free to download from iTunes today (29 November). BMW plans to roll it out across Android in the coming months.
Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
22 Aug 2011
| by Sophie Maden
BMW has extended its 1 Series "one origin, two originals" campaign by teaming up with Picturehouse...BMW will be the sole advertiser in Picturehouse Cinemas' four-week film season, with pre ...
four pairs of films which share similar themes, mirroring the BMW 1 Series Sport and Urban models ...
in Picturehouse foyers with a 60-second BMW ad running before each film.
The campaign follows on from the BMW 1 ...
25 Aug 2011
| by Anne Cassidy
"If you drive a BMW, you must be a tosspot" is the message Anne Cassidy is taking away from the car.... They are BMW drivers. This is a great ad for Mercedes." ...
21 Oct 2010
| by Matt Williams
BMW is looking for an agency to handle an advertising project to promote its range of motorcycles....ahead of a planned pitch later this year.
BMW's motorcycle range, which operates under the "Motorrad" banner, is positioned as a separate entity to BMW cars. The company manufactures a range of urban, sport ...
campaigns.
BMW's retained relationships with 180 Amsterdam, which handles pan-European motorcycle ...
04 Feb 2010
| by Anne Cassidy
LONDON - BMW is set to review its £16m media planning and buying account, held by the Aegis...creative review, through the AAR. Vizeum has held BMW's media buying since September 2005. In April 2009, it won BMW's media planning without a formal pitch when the car manufacturer moved it out of PHD. Vizeum also handles media buying for BMW's sister company Mini. The car-maker called a pitch for its ...
11 Feb 2010
| by Noel Bussey
LONDON - WCRS has won a global brief to handle the launch advertising for BMW's upcoming 6-Series.... The process is being handled by the AAR. BMW is also poised to put its media planning and buying account, which is handled by Vizeum, up for pitch. In January, BMW announced that UK car sales for the month ...
.3 million. The car manufacturer put this growth down to high levels of sales of the new BMW 5-Series ...
14 Apr 2009
| by Anne Cassidy
LONDON - BMW is set to consolidate its £16 million UK media planning and buying account into Vizeum..... Sources close to the process said that talks were ongoing between Vizeum and BMW but that the car company ...
buying for BMW and sister brand Mini, will spell the end of the relationship between PHD and BMW Group ...
for BMW and Mini will remain with Zed Media. The consolidation is expected to follow an internal review ...
26 Jan 2010
| by Matt Williams
LONDON - BMW UK has shortlisted Engine, VCCP, Karmarama and the Brooklyn Brothers to pitch for its...Stephens Francis Whitson. BMW called a pitch for its advertising business last month as part ...
31 Mar 2010
| by Staff
LONDON - BMW has retained WCRS to its £16 million advertising account and appointed Partners...BMW has retained WCRS to its 16 million creative account and appointed Partners Andrews Aldridge ...
, with BMW looking for a new way to execute it in the UK. It is also thought the work will focus on DM and digital, with BMW putting a lot of the emphasis in the pitch on the importance of relationship marketing ...