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LONDON - BMW has been unveiled as the latest tier-one domestic partner for the London 2012 Olympic..., EDF Energy and Adidas as a tier-one sponsor. BMW said it will use the sponsorship of the Games to focus attention on its most fuel efficient cars. The marque will also provide BMW bicycles for use ... business and guides all aspects of our operations,' said Ian Robertson, BMW group sales and marketing ...
A BMW print ad has been banned by the Advertising Standards Authority, after the car maker claimed...The ad, created by WCRS, stated: "The BMW Concept ActiveE is the first BMW to be powered purely ... the National Grid, which would result in the production of emissions. BMW argued that the inclusion ... by the ASA. An ASA spokesman said: "We considered that [BMW's] inclusion of the phrase 'when driving ...
BMW has launched the BMW i, a sub-brand for its electric car range, with a new poster, digital.... Facebook, Twitter and YouTube channels all launch this week, in addition to a brand website at bmw ... to help users navigate around cities. BMW i will produce two new vehicles in 2013 an fully electric ... of existing models. Ian Robertson, sales and marketing board member for BMW, said: "BMW i represents a ...
LONDON - BMW UK has appointed Synergy as its sponsorship agency for activity surrounding the London...Synergy will now advise on the strategy and activation of BMW's London 2012 Tier One partnership, which was announced in November 2009. As the official Automotive Partner of London 2012, BMW ... , the media and International Sports Federations. BMW is also a London 2012 Sustainability Partner ...
BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state...BMW is providing 4,000 vehicles to transport athletes and officials during this year's Olympics ... BMW's environmental credentials. The showroom will be cooled by filtered river water. The top floor of the showroom will house BMW's eco-friendly vehicles, while the ground floor will house ...
BMW has rolled out its first Olympics activity supporting its Mini brand, with a digital...the experiential campaign. Speaking at last week's BrandMAX conference in London, BMW marketing director Richard Hudson said he wanted consumers to "reassess" BMW through its Olympic sponsorship and promote the fact that it is the most sustainable car manufacturer. BMW is a top tier sponsor of London 2012 ...
LONDON - BMW has today confirmed its exit from Formula One....of the season to free up resource to be redeployed elsewhere in the business. BMW took over running ... and Rober Kubica currently lie 13 th and 15 th respectively out of 20 drivers. BMW has been ...
BMW, the car manufacturer, is launching a store on eBay UK to meet demand from motoring enthusiasts...BMW claims to be the first carmaker in the UK to sell directly through eBay UK. From today, ' BMW Direct ' will be selling parts and accessories, such as brake discs and car care products, which would have previously only been available to purchase from BMW dealerships. BMW will also be selling ...
The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW...The deal kicks off from September. In adddition to being the official vehicle partner, BMW UK ... into a new partnership with BMW Group UK, a company renowned both for the excellence of its vehicles ... the infamous "midget party". One source has told Marketing that Land Rover wanted to resign, and BMW were ...
LONDON - Nissan is replacing BMW as The O2's official automotive partner and will launch a "brand
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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