01 Jul 2011
| by Matt Cartmell
BMW has appointed Freud Communications to handle a brief to promote its sponsorship of the 2012...The car company appointed Matthew Freud s agency after a head-to-head battle with Bell Pottinger. The brief is thought to be worth a sizable six-figure sum. The brief is to maximise BMW s top-tier sponsorship of the 2012 Games, which is thought to be worth 30-50m. BMW corporate comms manager Michelle ...
02 Sep 2009
| by Kate Magee
The Journalists' Charity is using the BMW Group and media celebrities including Piers Morgan...The charity has established an honorary committee of ambassadors to help promote its annual fundraising event . They include Alastair Campbell, Piers Morgan, Sir Nicholas Lloyd, Mark Bolland, Kelvin McKenzie, Guy Black and last year s host Jeremy Vine. The BMW Group will also use the event to raise ...
15 Jul 2009
| by Alec Mattinson
bought MG Rover from BMW in 2000 - to fight back against a new wave of media criticism.
21 May 2009
| by Kate Magee
Taylor Herring won a competitive pitch to handle an online campaign for the new site Big Earth, and work with key sponsors Nokia, Nikon and BMW. The site, which will launch in early summer, offers visitors expert advice on all aspects of planning trips including tips on travel photography, vehicle ...
09 Aug 2011
| by Sara Luker
in March 2007 following BMW s modernisation of the Mini and Volkswagen s updated Beetle. ...
23 Aug 2010
| by Peter Quainton
and CEO, Asia-Pacific, Bob Pickard.
BMW, Starbucks, Coca-Cola, Shell and IBM are some of the brands ...
05 Jul 2010
| by Gemma O'Reilly
, BMW, Citro n, Multipower, Race of Champions, Tesco and the Pindar sailing team. ...
03 Jul 2009
| by Gemma O'Reilly
The new Dubai office will run under the banner of Performance PR Middle East. The Kingston-upon-Thames based outfit, which lists BMW, ExxonMobil, Tesco and Citroen amongst its UK clients, has been active in the Middle East since November. It was charged with leveraging the Kingdom of Bahrain's title sponsorship ...
10 Feb 2011
| by Kate Magee
foreign companies navigate regulations.
Edelman recently helped car firm BMW create a 'cultural journey ...
23 Sep 2009
| by Alec Mattinson
by unnamed Middle Eastern investors, also recently agreed to purchase the BMW Sauber F1 team from the German ...