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BMW has drawn up a shortlist for the media buying account for its BMW and Mini brands, worth £36m...to be for the UK only, covers the buying brief for BMW – worth about £28m in billings – and Mini, which is worth ... of the BMW and Mini planning accounts, which are separate pieces of business and are both held by WCRS ...
BMW has confirmed that Carat is to handle its £15 million UK account, despite Aegis winning PSA's Peugeot and Citrëon accounts last week. Carat will handle both BMW and Citrëon, while Aegis' second ... account along with a rival car manufacturer might force BMW to call another pitch. The business had ...
BMW owners...Those who have bought a BMW in the past three years are predominately male (53%), down from 60%in ... . BMW owners are 98% more likely to read a broadsheet newspaper, than the average adult. They are 84 ... the average car owner to claim to “enjoy taking risks”. Two-thirds of all BMW owners are happy ...
Luxury car brand BMW is holding chemistry sessions for its strategic planning account, worth £28m...The pitch is being handled by AAR and Starcom, ZenithOptimedia, Vizeum and WCRS's Element Communications are understood to be on the list. Element Communications is the incumbent on the account, while Vizeum holds the BMW buying account in the UK, including the Mini brand. BMW is tipped to hold a review ...
Carat adds BMW planning brief...Carat Group UK has picked up the planning brief for BMW and is to move the entire account into BBJ from March 1. WCRS has been handling planning for the company, with billings worth almost ... , one year on from winning BMW's buying business, is testament to the excellent work Carat Group and BMW ...
The Times and Times Online has teamed up with BMW to create a podcast based on the paper's Saturday...The campaign started this month and runs for 10 weeks, targeting professionals aged 25 to 44 and regular readers of The Knowledge. It is designed to support the launch of BMW's 3 Series Coupe, with the strapline: "Pleasure. Distilled". In line with the theme, a week's entertainment news and views has been ...
BMW is making its first foray into television sponsorship via the 9pm movie strand on Channel 4's...The car brand joins Stella Artois, which recently signed up to sponsor the 11pm strand from Monday to Friday, as one of the advertising partners on the channel. Negotiated by BMW's media agency Vizeum ... to the cinema "Golden Spot". The slot will feature BMW's ongoing brand campaign, "It's Only a Car". ...
BMW is making its first foray into television sponsorship via the 9pm movie strand on Channel 4's...to Friday, as one of the channel's advertising partners. Negotiated by BMW's media agency Vizeum ... ‘Golden Spot'. BMW is planning break bumpers for the sponsorship which Vizeum head of TV, Simon Bevan ... will feature BMW's ongoing brand campaign, straplined ‘It's Only a Car'. ...
Media agency Zed has brokered a partnership between Channel4.com and BMW to promote its BMW 3...Zed's partner agency, Get Shorty, produced three online short films about the highs and lows of a team undertaking the Three Peaks Challenge within 24 hours. The BMW 3 Series Touring features ... Pike in England and Mount Snowdown in Wales. A dedicated BMW 3 Series Touring microsite was created ...
German car giant BMW, worth around £28m....from the BMW pitches, are still ongoing. WCRS Element also holds the planning account for Mini ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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