Search results for BMW

Direct choice: BMW X3

26 Jul 2006 | by Patrick Baglee, Executive creative director, EHS Brann

This pack for the muscular BMW X3 contains an abundance of ideas. Charming icons are dotted

GM approaches former BMW executive

24 Aug 2000

Carl-Peter Forster, former head of BMW’s production and engineering division, is believed to have...LONDON (Brand Republic) – Carl-Peter Forster, former head of BMW’s production and engineering division, is believed to have been approached by General Motors about a new position linked to its strategy to make its European business more profitable. Forster resigned from BMW earlier this year when ...

People moves: BMW North America

31 Mar 2005

vice-president of operations for BMW North America. Mosher joined Rolls-Royce Motor Cars in March 2002

DIRECT MARKETING: BMW Z3

12 Feb 1998 | by LISA CAMPBELL

The Brief When BMW announced a launch date of March 1996 for its new Roadster, the Z3 ... model being delayed until 1997, due to high demand for the left-hand drive version. BMW ... direct marketing technique that would express freedom, individuality and style. Its answer was the BMW ...

MEDIA CHOICE: James Bond BMW

14 Feb 2002 | by KATHRYN BALL, Marketing executive, The Grand, Brighton

saloon, all from BMW. The chance to have its product placed in the Bond films came at a good time for BMW. The Z3 was not yet on the market and the company wanted an original way to launch ... Never Dies and The World Is Not Enough also featured BMWs, including a BMW motorbike ...

DIRECT CHOICE: BMW 5 Series

27 Nov 2003 | by Mark Leversedge, Managing partner, Elvis

However, the launch of the BMW 5 Series has been a high point of recent TV advertising. The image of ink melting from the pages of books in BMW's offices and seeping under doors to assemble itself ... at its centre. 'A rivet is just a rivet', reads the copy, 'unless it's from the new BMW 5 Series ...

Cinemawatch: BMW 1 Series - 'Tortoise'

06 Oct 2004 | by Andy Nairn, Planning director, Miles Calcraft Briginshaw Duffy

, as ever, is to translate creativity into sales. On this front, BMW's launch campaign for its 1 Series has ... absent, so credit where credit's due. Some will say this ad 'doesn't feel very BMW', but I think ... unique product story, a great campaign look and feel or a strong, branded endline (which I bet BMW ...

BMW, Z4 sports car

26 Feb 2009

BMW calls pitch for motorcycles brief

21 Oct 2010 | by Matt Williams

BMW is looking for an agency to handle an advertising project to promote its range of motorcycles....ahead of a planned pitch later this year. BMW's motorcycle range, which operates under the "Motorrad" banner, is positioned as a separate entity to BMW cars. The company manufactures a range of urban, sport ... campaigns. BMW's retained relationships with 180 Amsterdam, which handles pan-European motorcycle ...