05 Nov 2004
BMW...Campaign: BMW Films: The Hire
Client: BMW North America
Agency: Fallon
Principal authors ...
- than BMW's film series, The Hire. Whether or not they were effective was, at the time, beside the point ...
of creative light admired by all in the communications industry.
But actually, BMW North America achieved a ...
23 Apr 1999
| by RICHARD COOK
BMW...BMW
If German car ads have acquired a certain patina of dullness over the
years, then it should be said that BMW is in no small way responsible.
The luxury car marque insisted for years on a ...
slowly started to trickle through and already it is
safe to say that - in BMW terms at least ...
13 Nov 1997
| by BILL GOSLING, Managing director, De Ver
Manufacturer: BMW...Manufacturer: BMW
Brand: BMW
Launched: 1920
Many great logos seemed to spring ...
consciousness as hard and conveyed
as many messages as BMW s badge.
Trivial Pursuit clever dicks ...
.
The irony is that many of the positive attributes accredited to BMW are
bettered by rivals. But the image ...
23 May 2002
BMW (GB) Ltd is a wholly owned subsidiary of BMW AG, the German
automotive company. The BMW Group...BMW Automobiles develops, manufactures, assembles and sells the BMW and
Mini brand cars, including ...
by subsidiary
companies and also by independent import companies. BMW Motorcycles develops, manufactures, assembles and sells BMW brand
motorcycles and the C1 as well as parts and accessories. The Financial ...
26 Jun 2006
| by Karl Greenberg
CHICAGO, IL: BMW is launching a six-year partnership agreement with the PGA Tour and the Western..., director of BMW Brand Communications, said that this sponsorship is akin to their deals with a US America’s Cup sailing team BMW Oracle Racing and racing’s BMW Sauber F1 Team. New York-based Rubenstein Associates handles PR and media relations for the brand and its sibling division Mini.
BMW has been ...
02 Aug 2005
| by MediaWeek
BMW has drawn up a shortlist
for the media buying account for
its BMW and Mini brands, worth
£36m...to be
for the UK only, covers the buying brief for BMW – worth about £28m in
billings – and Mini, which is worth ...
of the BMW and Mini planning accounts, which
are separate pieces of business and are both held by WCRS ...
03 Dec 2009
| by Matt Williams
LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts....been the incumbent on BMW s advertising business since 1980. Dare has worked on its UK digital ...
Ingall Stretton in March 2007. Engine and Dare will pitch as a team in a bid to retain the business. BMW ...
the environment for helping to make the car more efficient. Earlier this year, BMW appointed its lead US agency ...
05 Mar 2008
| by Kunal Dutta
LONDON - Dare has scooped the BMW digital creative account after a four-way pitch handled...out citing resource issues. Dare will now handle digital activity across all of BMW s UK models. The BMW-owned Mini digital account, which is split between Profero and glue London, is unaffected. As well as creating online advertising and websites, Dare will also work alongside WCRS, BMW s creative ...
24 Jun 2003
BMW is hoping to build a stronger rapport with car drivers in a new campaign which is personalised...on the heritage of the BMW brands and charts the marque's family tree, finishing with the name of the recipient.
A letter invites customers to a personal introduction to any member of the BMW 'family'. A three ...
new BMW and make them aware of the ways the brand has evolved," said BMW customer marketing manager ...
29 Apr 2011
| by Matt Cartmell
BMW Group UK is searching for a PR agency to support its sponsorship of the 2012 Olympic Games....The car company is holding a pitch for an agency to maximise its
top-tier sponsorship of the 2012 Games, which is thought to be worth
£30-50m. BMW's corporate comms director Graham Biggs confirmed that a pitch was
under way and an appointment expected 'fairly shortly', but declined to
disclose further ...
