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THIS WEEK: BRIEFS

Sweet deal for BMW...Sweet deal for BMW Terry Suchard is teaming up with BMW in a campaign offering consumers the chance to win a BMW Z3 when they buy a Chocolate Orange. The campaign, through Claydon Heeley International, is supported by national press ads. Cheestrings campaign Golden Vale is launching ...

BMW hires Dare to handle digital account

LONDON - BMW has handed its digital creative account to Dare following a shoot-out against Profero...last month under internal BMW guidelines that require agency arrangements to be reviewed periodically. The pitch has been overseen by the AAR. BMW s digital account was previously held by Altogether Digital ... to create a full-service digital agency. WCRS currently handles BMW s above-the-line account. ...

Guinness, BMW launch 1 April campaigns

LONDON - German luxury car marque BMW, which has history of launching new product features on 1

WORLD: Gallery

BMW X5/M3 - JUNG VON MATT GERMANY...The brief for this print campaign was to communicate the improved performance of the new 4.6is engine for the BMW X5, an SUV in disguise. As the model was launched three years ago, the creatives ... % Fat". Client: BMW Agency: Jung von Matt, Hamburg Writer: Henning Patzner Art director ...

REVIEW: Marketing and advertising news in the week’s press ..

BMW has poached Phil Horton, (left) Renault s director of communications, to succeed Martin...BMW has poached Phil Horton, (left) Renault s director of communications, to succeed Martin Runnacles as the head of its marketing operation in the UK. Runnacles left last October to join BMW s sister company, Rover. Horton will join BMW next month when his deputy at Renault, the communications ...

Stop Press

Kevin Gaskell, former managing director of BMW GB, has moved to US internet car site, CarsDirect...Kevin Gaskell, former managing director of BMW GB, has moved to US internet car site, CarsDirect.com, as its chief executive for Europe. CarsDirect.com will launch in Europe later this year to rival web car brands such as OneSwoop.com and carbusters.com. Foster s will be the title sponsor ...

NEWS BRIEF: NiQuitin CQ signs deal with talkSPORT

, enhancing the nicotine replacement therapy's sponsorship of the BMW Williams F1 team. The deal

Editorial: Quality is key as WCRS rises up the ranks

It's hard to believe that at number six, WCRS is now bigger than Ogilvy the agency is still churning out quality work for Brylcreem, BMW and even BSkyB (whose huge spend accounts for much of WCRS's growth). ...

Emerging markets like Russia are proving fertile grounds for luxury brands

Russia's growing importance to brands was illustrated by BMW's decision to build on its presence ... , head of brand communications and group marketing services at BMW, says that 'dynamic growth rates' are making emerging markets more important for the group. 'In the first six months of 2008 our BMW and Mini ...

INTERNATIONAL: Coca-Cola corporate comms for Glogauer

company BMW on 1 August. At BMW he was responsible for international financial communications and corporate press relations. Prior to working at BMW he led corporate communications for IT company Computer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.