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LONDON - Dare has scooped the BMW digital creative account after a four-way pitch handled...out citing resource issues. Dare will now handle digital activity across all of BMW s UK models. The BMW-owned Mini digital account, which is split between Profero and glue London, is unaffected. As well as creating online advertising and websites, Dare will also work alongside WCRS, BMW s creative ...
LONDON - BMW, the car manufacturer, is holding a pitch for its digital creative advertising account....The review, which covers online advertising and website design for all BMW-branded cars ... as part of internal BMW guidelines that require agency arrangements to be reviewed periodically. Suzanne Grey, the BMW ad manager, said: The pitch has nothing to do with us being dissatisfied ...
LONDON - BMW will focus on social networking sites such as Facebook, MySpace and Bebo to target car...The motor manufacturer plans to expand its digital strategy to capitalise on the growing number of consumers using such sites. BMW also intends to focus on over-arching brand campaigns over the coming year, as well as bespoke digital initiatives promoting specific models in the UK. The car company is believed ...
BMW has appointed Lida, the direct arm of M C Saatchi, to handle direct marketing for Mini...EHS Brann, which worked on Mini's successful relaunch in 2001, withdrew from the pitch in January. A BMW spokeswoman denied that a decision had been made yet, adding that it was 'still under negotiation'. Both Lida and EHS declined to comment on the pitch, which has been handled by the AAR ...
into practice as extensively as its rival, BMW....over a raft of marketing initiatives to promote BMW as the most technologically advanced motoring brand ... 's engineers in Germany. First under the direction of Ellinghaus, and now Hudson, BMW's answer ... execution thanks nature for enhancing the performance of BMW's models, and Hudson is convinced ...
LONDON - BMW has handed its digital creative account to Dare following a shoot-out against Profero...last month under internal BMW guidelines that require agency arrangements to be reviewed periodically. The pitch has been overseen by the AAR. BMW s digital account was previously held by Altogether Digital ... to create a full-service digital agency. WCRS currently handles BMW s above-the-line account. ...
BMW is extending its sports association by sponsoring GQ Sport, a new glossy magazine...The deal marks BMW's first magazine sponsorship, while the issues will coincide with the UK debut of the latest BMW 3-series saloons and touring models. If GQ Sport is received well, BMW hopes ... is only partly funded by BMW and will carry third-party advertising. BMW advertising manager Suzanne ...
LONDON - BMW has appointed Euro RSCG KLP to its UK direct marketing account in an attempt...Stretton did not repitch. Euro RSCG KLP declined to comment. Separately, BMW is to launch a digital ...
LONDON - German luxury car marque BMW, which has history of launching new product features on 1
LONDON - BMW is reviewing its UK direct marketing account ahead of plans to boost its spend..., is unaffected by the review. Separately, BMW is reviewing the pan-European agency arrangements for its motorbike division, BMW Motorrad. The incumbent is McCann Erickson. BMW claimed to have recorded record ... to 32.2bn. BMW has made several recent attempts to promote its brand through new media. Last year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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