Click 
to remove filters
LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts....been the incumbent on BMW s advertising business since 1980. Dare has worked on its UK digital ... Ingall Stretton in March 2007. Engine and Dare will pitch as a team in a bid to retain the business. BMW ... the environment for helping to make the car more efficient. Earlier this year, BMW appointed its lead US agency ...
LONDON - Dare has scooped the BMW digital creative account after a four-way pitch handled...out citing resource issues. Dare will now handle digital activity across all of BMW s UK models. The BMW-owned Mini digital account, which is split between Profero and glue London, is unaffected. As well as creating online advertising and websites, Dare will also work alongside WCRS, BMW s creative ...
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes ... Stadium. The app is free to download from iTunes today (29 November). BMW plans to roll it out across Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
LONDON - BMW, the car manufacturer, is holding a pitch for its digital creative advertising account....The review, which covers online advertising and website design for all BMW-branded cars ... as part of internal BMW guidelines that require agency arrangements to be reviewed periodically. Suzanne Grey, the BMW ad manager, said: The pitch has nothing to do with us being dissatisfied ...
LONDON - BMW will focus on social networking sites such as Facebook, MySpace and Bebo to target car...The motor manufacturer plans to expand its digital strategy to capitalise on the growing number of consumers using such sites. BMW also intends to focus on over-arching brand campaigns over the coming year, as well as bespoke digital initiatives promoting specific models in the UK. The car company is believed ...
A BMW print ad has been banned by the Advertising Standards Authority, after the car maker claimed...The ad, created by WCRS, stated: "The BMW Concept ActiveE is the first BMW to be powered purely ... the National Grid, which would result in the production of emissions. BMW argued that the inclusion ... by the ASA. An ASA spokesman said: "We considered that [BMW's] inclusion of the phrase 'when driving ...
"If you drive a BMW, you must be a tosspot" is the message Anne Cassidy is taking away from the car.... They are BMW drivers. This is a great ad for Mercedes." ...
BMW is looking for an agency to handle an advertising project to promote its range of motorcycles....ahead of a planned pitch later this year. BMW's motorcycle range, which operates under the "Motorrad" banner, is positioned as a separate entity to BMW cars. The company manufactures a range of urban, sport ... campaigns. BMW's retained relationships with 180 Amsterdam, which handles pan-European motorcycle ...
the long-distance runner Steve Cram to support BMW's Olympic sponsorship....Rebecca Adlington. To view the BMW YouTube channel, follow this link: http://www.youtube.com/bmwuk ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
