13 Nov 1997
| by BILL GOSLING, Managing director, De Ver
Manufacturer: BMW...Manufacturer: BMW
Brand: BMW
Launched: 1920
Many great logos seemed to spring ...
consciousness as hard and conveyed
as many messages as BMW s badge.
Trivial Pursuit clever dicks ...
.
The irony is that many of the positive attributes accredited to BMW are
bettered by rivals. But the image ...
28 Mar 1996
Sweet deal for BMW...Sweet deal for BMW
Terry Suchard is teaming up with BMW in a campaign offering consumers
the chance to win a BMW Z3 when they buy a Chocolate Orange. The
campaign, through Claydon Heeley International, is supported by national
press ads.
Cheestrings campaign
Golden Vale is launching ...
03 Dec 2009
| by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...WCRS, now part of the Engine Group, won the BMW business in 1980. Agencies have already been ...
of the 2012 Olympic Games. BMW said it will use the sponsorship of the Games to focus attention on its most fuel efficient cars. The marque will also provide BMW bicycles for use by athletes and London 2012 ...
25 Jan 2002
, BMW, VW and Honda....-production: Disteney, Denmark.
BMW - 'Face Lifting'
Outstanding visuals and balanced frames from ...
assist in expressing the creative idea that everything, even people, suddenly look older once the new BMW ...
, Italy.
BMW - 'Strange Times'
BMW Spain uses a very different creative idea ...
25 May 2000
| by PAUL WHITFIELD
BMW (GB) has appointed Jim O Donnell as managing director to
replace Kevin Gaskell, who left...BMW (GB) has appointed Jim O Donnell as managing director to
replace Kevin Gaskell, who left in February to join CarsDirect.com.
O Donnell joins from BMW s South African division where he was sales and
marketing director.
Advertisers could have the opportunity to buy cinema advertising
packages ...
04 Apr 1997
| by MICHELE MARTIN
BMW has poached Phil Horton, (left) Renault s director of
communications, to succeed Martin...BMW has poached Phil Horton, (left) Renault s director of
communications, to succeed Martin Runnacles as the head of its marketing
operation in the UK. Runnacles left last October to join BMW s sister
company, Rover. Horton will join BMW next month when his deputy at
Renault, the communications ...
24 Jun 2002
| by Staff,
Festival in Cannes as the two Grand Prix Lions were won by Fallon for BMW Films and Danish agency Framfab...Fallon won its Grand Prix in the Beyond the Banner category for its BMW website, which featured short films from well-known movie directors including Ang Lee of 'Crouching Tiger, Hidden Dragon' fame and Guy Ritchie, who made 'Snatch' and 'Lock, Stock and Two Smoking Barrels'.
Framfab, Copenhagen, won ...
17 Oct 2002
| by MARK KLEINMAN
The BMW Williams Formula One team is taking its brand onto the British high street with the launch
21 Jul 2004
| by Michael Pring, New business director, Miles Calcraft Briginshaw Duffy
's the BMW to Rolex's Rolls Royce, a status symbol that transcends class with understated confidence. It also
05 Aug 2008
| by Nicola Clark
Russia's growing importance to brands was illustrated by BMW's decision to build on its presence ...
, head of brand communications and group marketing services at BMW, says that 'dynamic growth rates' are making emerging markets more important for the group. 'In the first six months of 2008 our BMW and Mini ...