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Top 20 slang brands

20 slang brands. Please suggest your own. American Express / Amex BMW / Beemer Bollinger / Bolly ...

Non-sponsor brands ramp up pre-Olympics sports marketing

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Dogs beat Darth Vader in Super Bowl ad ratings

Snickers 'logging' by BBDO BMW 'Changes' by Kirshenbaum Bond Senecal ...

Helen Edwards on Branding: Apple of their eye

. - BMW: The one that has stood the test of time. The desire to emulate its clean, aloof style has been ...

Interbrand's Top 100 global brands 2009

22,030 3% US 15 BMW 21,671 -7 ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

director, Tyrrells Crisps Outside work Car: BMW Favourite film: Where Eagles Dare ...

Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC

destination: Chamonix Drives: BMW 300 convertible Favourite food: Fillet steak with shoestring fries ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

the promise. If you bought that BMW you didn't have to inspect the engine under the bonnet. One good reason ...

Biggest brands: Top 100 advertisers 2010

supermarket Lidl raised its marketing investment by 87% year on year, to just under 23m. BMW and NatWest also ...

Apple cements most valuable brand status as UK's giants slide

25,715 -1% 7 23 BMW 24,623 10% 0 24 China Construction ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.