13 Nov 1997
| by BILL GOSLING, Managing director, De Ver
Manufacturer: BMW...Manufacturer: BMW
Brand: BMW
Launched: 1920
Many great logos seemed to spring ...
consciousness as hard and conveyed
as many messages as BMW s badge.
Trivial Pursuit clever dicks ...
.
The irony is that many of the positive attributes accredited to BMW are
bettered by rivals. But the image ...
18 Nov 2009
| by Ed Kemp
LONDON - BMW has been unveiled as the latest tier-one domestic partner for the London 2012 Olympic..., EDF Energy and Adidas as a tier-one sponsor. BMW said it will use the sponsorship of the Games to focus attention on its most fuel efficient cars. The marque will also provide BMW bicycles for use ...
business and guides all aspects of our operations,' said Ian Robertson, BMW group sales and marketing ...
15 Mar 2002
| by JENNY WATTS
WCRS has unveiled a national campaign for the launch of the new BMW
7 Series, which draws on BMW..., which will continue the theme of BMW's
design innovation. The commercial opens on a woman standing on a ...
except for a new BMW Series parked on the bottom. Following a somersault through the air she swims through the empty pool
as if it is full of water to take a look at the BMW. Inside she sees
that where ...
29 Nov 2011
| by Sarah Shearman
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes ...
Stadium.
The app is free to download from iTunes today (29 November). BMW plans to roll it out across Android in the coming months.
Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
22 Aug 2011
| by Sophie Maden
BMW has extended its 1 Series "one origin, two originals" campaign by teaming up with Picturehouse...BMW will be the sole advertiser in Picturehouse Cinemas' four-week film season, with pre ...
four pairs of films which share similar themes, mirroring the BMW 1 Series Sport and Urban models ...
in Picturehouse foyers with a 60-second BMW ad running before each film.
The campaign follows on from the BMW 1 ...
20 Sep 1999
| by MARK TUNGATE
will attract more upmarket advertisers, such as BMW
and Mercedes....The new-look Radio Times, which hits the newsstands on Tuesday, is
hoping its redesign will attract more upmarket advertisers, such as BMW
and Mercedes.
The new ad director, Andrew Mercer, who joined from The Spectator in
July, feels Radio Times advertising does not reflect ...
21 Sep 2005
BMW is not the biggest-spending car brand on TV, but its advertising has been some of the most...at high
frequency. More recently, BMW has dabbled with interactive TV. Last year an iTV
campaign ...
behind BMW's TV activity has been the consistency of
content; it has used a single strapline, 'The ...
ads focused on
aspects of BMW's engineering. In 1994, the marque took the Grand Prix at
the IPA ...
18 Aug 2006
BMW is moving into television sponsorship by supporting the 9pm film slot on Channel 4's Film4
28 Mar 1996
Sweet deal for BMW...Sweet deal for BMW
Terry Suchard is teaming up with BMW in a campaign offering consumers
the chance to win a BMW Z3 when they buy a Chocolate Orange. The
campaign, through Claydon Heeley International, is supported by national
press ads.
Cheestrings campaign
Golden Vale is launching ...
31 Mar 2005
| by Colin Grimshaw
BMW is extending its sports association by sponsoring GQ Sport, a new glossy magazine...The deal marks BMW's first magazine sponsorship, while the issues will coincide with the UK debut of the latest BMW 3-series saloons and touring models.
If GQ Sport is received well, BMW hopes ...
is only partly funded by BMW and will carry third-party advertising.
BMW advertising manager Suzanne ...