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DESIGN CHOICE: BMW

Manufacturer: BMW...Manufacturer: BMW Brand: BMW Launched: 1920 Many great logos seemed to spring ... consciousness as hard and conveyed as many messages as BMW s badge. Trivial Pursuit clever dicks ... . The irony is that many of the positive attributes accredited to BMW are bettered by rivals. But the image ...

BMW to sponsor London 2012

LONDON - BMW has been unveiled as the latest tier-one domestic partner for the London 2012 Olympic..., EDF Energy and Adidas as a tier-one sponsor. BMW said it will use the sponsorship of the Games to focus attention on its most fuel efficient cars. The marque will also provide BMW bicycles for use ... business and guides all aspects of our operations,' said Ian Robertson, BMW group sales and marketing ...

WCRS reinforces BMW's design theme

WCRS has unveiled a national campaign for the launch of the new BMW 7 Series, which draws on BMW..., which will continue the theme of BMW's design innovation. The commercial opens on a woman standing on a ... except for a new BMW Series parked on the bottom. Following a somersault through the air she swims through the empty pool as if it is full of water to take a look at the BMW. Inside she sees that where ...

BMW launches Olympics iPad magazine

BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes ... Stadium. The app is free to download from iTunes today (29 November). BMW plans to roll it out across Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...

BMW sponsors film festival Origins

BMW has extended its 1 Series "one origin, two originals" campaign by teaming up with Picturehouse...BMW will be the sole advertiser in Picturehouse Cinemas' four-week film season, with pre ... four pairs of films which share similar themes, mirroring the BMW 1 Series Sport and Urban models ... in Picturehouse foyers with a 60-second BMW ad running before each film. The campaign follows on from the BMW 1 ...

Radio Times ditches figurines for BMW

will attract more upmarket advertisers, such as BMW and Mercedes....The new-look Radio Times, which hits the newsstands on Tuesday, is hoping its redesign will attract more upmarket advertisers, such as BMW and Mercedes. The new ad director, Andrew Mercer, who joined from The Spectator in July, feels Radio Times advertising does not reflect ...

50 Years of Fame: Brandfame - BMW

BMW is not the biggest-spending car brand on TV, but its advertising has been some of the most...at high frequency. More recently, BMW has dabbled with interactive TV. Last year an iTV campaign ... behind BMW's TV activity has been the consistency of content; it has used a single strapline, 'The ... ads focused on aspects of BMW's engineering. In 1994, the marque took the Grand Prix at the IPA ...

Media: BMW moves into TV sponsorship

BMW is moving into television sponsorship by supporting the 9pm film slot on Channel 4's Film4

THIS WEEK: BRIEFS

Sweet deal for BMW...Sweet deal for BMW Terry Suchard is teaming up with BMW in a campaign offering consumers the chance to win a BMW Z3 when they buy a Chocolate Orange. The campaign, through Claydon Heeley International, is supported by national press ads. Cheestrings campaign Golden Vale is launching ...

Media News: BMW to sponsor GQ Sport

BMW is extending its sports association by sponsoring GQ Sport, a new glossy magazine...The deal marks BMW's first magazine sponsorship, while the issues will coincide with the UK debut of the latest BMW 3-series saloons and touring models. If GQ Sport is received well, BMW hopes ... is only partly funded by BMW and will carry third-party advertising. BMW advertising manager Suzanne ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.