06 Nov 1997
| by PATRICK BARRETT
BMW is to reposition itself as a service brand in preparation for
an onslaught by a host of new...BMW is to reposition itself as a service brand in preparation for
an onslaught by a host of new entrants to the car market.
In a bid to stay ahead of the pack, BMW is rethinking its ...
brands such as Virgin, Sainsbury s and Marks The way forward is not for BMW to compare itself ...
28 Mar 1996
Sweet deal for BMW...Sweet deal for BMW
Terry Suchard is teaming up with BMW in a campaign offering consumers
the chance to win a BMW Z3 when they buy a Chocolate Orange. The
campaign, through Claydon Heeley International, is supported by national
press ads.
Cheestrings campaign
Golden Vale is launching ...
20 Nov 2000
German car manufacturer BMW has announced plans to launch an internet B2B service next year...LONDON (Brand Republic) – German car manufacturer BMW has announced plans to launch an internet B2 ...
competitors Vauxhall and Ford.
The trial for the new service involves BMW’s UK staff and corporate customers ...
will be transferred to BMW dealers in a move the company hopes will cut some costs and provide a better service.
www ...
03 Sep 2009
| by Kate Nettleton
below the seabed. Source: The Financial Times BMW has announced plans to begin construction of two ...
05 Aug 2009
| by Kate Nettleton
the distribution of its soft drinks. Source: Financial Times BMW s chief executive, Norbert Reithofer ...
02 Apr 2012
| by Daniel Farey-Jones
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April...Serial offender BMW took out press ads for a new technology for runners inspired by its ...
uses a combination of ConnectedDrive technologies and surround view cameras to enable your BMW to follow you at a safe distance while you pound the streets Alvin Alaff, BMW's Head of Innovation, said ...
01 Oct 1998
| by LUCY BARRETT
Rover is making 1500 people redundant, following a decision by
owner BMW to cut back operations...Rover is making 1500 people redundant, following a decision by
owner BMW to cut back operations in the UK.
Grey is tipped to pick up the Sporting Life creative account, after a
pitch between Grey, Banks Hoggins O Shea, M Hara to marketing director. O Hara was
previously marketing controller ...
25 May 2000
| by PAUL WHITFIELD
BMW (GB) has appointed Jim O Donnell as managing director to
replace Kevin Gaskell, who left...BMW (GB) has appointed Jim O Donnell as managing director to
replace Kevin Gaskell, who left in February to join CarsDirect.com.
O Donnell joins from BMW s South African division where he was sales and
marketing director.
Advertisers could have the opportunity to buy cinema advertising
packages ...
04 Apr 1997
| by MICHELE MARTIN
BMW has poached Phil Horton, (left) Renault s director of
communications, to succeed Martin...BMW has poached Phil Horton, (left) Renault s director of
communications, to succeed Martin Runnacles as the head of its marketing
operation in the UK. Runnacles left last October to join BMW s sister
company, Rover. Horton will join BMW next month when his deputy at
Renault, the communications ...
21 Sep 2011
| by Andrew McCormick
BMW, Tourism Queensland and VCCP....the perfect brand, it fell to BMW's UK marketing director Richard Hudson to remind delegates that not all ...