Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
videos of their own best "goal celebrations" with Currys and PC World, via the Absolute Radio website ...
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Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
Media Week's 30 Under 30 reveal to be held at Cuckoo Club
25 May 2012 | by Jeremy King
Under 30 entrants are being asked to submit a short video alongside their written entry, showcasing why ... submit a short video (in a mov.file) that answers the criteria and the two questions posed by The Mail ... and videos need to be sent to media.week@haymarket.com by Friday 8 June. ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
-enabled phone were offered video content, 28% of them downloaded the content. When they were offered previously ...
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
. Both videos end with an interactive call to action, driving users to click through to more Nike content ... again enters the chart with another election video outlining his plans from 'day one' in office ...
Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
, and it is not hard to see why. Videos that can evoke marked physiolog ical and emotional responses (such as laughter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
