BR Video: Consumers not put off internet shopping despite postal strike
21 Oct 2009 | by Staff
and catalogue shopping plans, according to members of the public in the latest BR Video.
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BR Video: Public give their views on behavioural targeting
18 Mar 2009 | by Nikki Sandison
LONDON - The majority of people interviewed in the latest Brand Republic video were keen for online..., including what sites they visit and what videos they watch on YouTube, in a bid to serve more relevant advertising. Most of the people interviewed for the Brand Republic video said that they would like ads ...
Green issues, sports and Honda combine on Brandrepublic.tv
19 Mar 2008 | by Staff
LONDON - Green marketing, sports sponsorship and Honda come together in the latest show from BR...The latest video in the brandrepublic.tv series, sponsored by Thinkbox and produced in partnership with the IPA, takes a look at Honda F1 Racing s innovative Earth Dreams initiative, which combines green marketing ideas with the growing area of sports sponsorship. There is even a look at footage ...
Brandrepublic.tv launches with exclusive MacLennan interview
21 Feb 2008 | by Staff
on BR's new video initiative Brandrepublic.tv....Each month a new video webchat, sponsored by Thinkbox and produced in partnership with the IPA, will tackle the key issues in advertising, marketing and media, and is broadcast online. In the first show ... of digital content at Brand Republic, will be present the shows. Smith said: Video allows us to bring ...
Think BR: Lazy metrics
19 Jan 2012 | by Simon Steel
Build metrics on what's important to know, not what's easy to measure, writes Simon Steel, insight and digital director, Eclipse Marketing.
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.
Think BR: The value of data optimisation
11 Jan 2012 | by Carl White
In the increasingly complex advertising technology sector, do clients really understand the value of their audience behaviour data and how it is being used, asks Carl White, chief executive officer, ValueClick Europe.
Think BR: The language of local social
23 Nov 2011 | by Duncan Ogle-Skan
Local businesses can no longer afford to ignore social media, but for SMEs, customer service takes precedence over return on investment, writes Duncan Ogle-Skan, director, EMO.
Think BR: And they called it puppy love
07 Mar 2011 | by Andy Maslen
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD at Sunfish.
Is fuzzy marketing the <BR>future of advertising?
19 Nov 2001
Our industry has to change to survive. Not just because of recession but because we have been doing things the same way for too long and the gap between client and agency has grown, writes Chris Arnold .
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
