Think BR: In the digital world, 'test and learn' strategies are crucial
11 Oct 2010 | by Christian Schmalzl
might have been doing before. If you re using a video platform, for example, is there a valid comparison ...
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Video: Morgan Spurlock has turned his camera on adland, BR asks if he liked what he saw
04 Oct 2011 | by Sarah Johnson
, and that is the furthest thing from the truth," Said Spurlock. Watch the video for the full interview. The Greatest ...
Think BR: The battle for talent
24 Oct 2011 | by Paul Farrer
Increasingly high employee confidence in the marcomms industry can spell trouble for business owners who will need to work harder if they want to retain talent, writes Paul Farrer, chairman, Aspire Global Network.
Think BR: Investing in participation
20 Jul 2011 | by John Crowther
Participatory campaigns can deliver results, so why aren't they more popular, asks John Crowther, managing partner, Creston Unlimited.
Think BR: Leadership in times of change
20 Jan 2012 | by Mark Lund
In a world of unprecedented connectivity, transparency and democracy of opportunity, when automatic respect is in increasingly short supply, how should modern leadership be defined, asks Now's Mark Lund.
Think BR: 'Big lamp' thinking
20 May 2011 | by Dan Machen
Before you consider what you could innovate, first think about how and why you should, writes Dan Machen, head of innovation at Billington Cartmell, !nvent.
Think BR: The future lies with influence
31 Mar 2011 | by Chris Pearce
Agencies need to ditch the channel fetish and focus on influence, writes Chris Pearce, chief client officer at Tullo Marshall Warren.
Think BR: Procurement is good for you
20 Dec 2010 | by Steve Lightfoot
It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient, writes Steve Lightfoot, communication procurement manager at the World Federation of Advertisers.
Think BR: Anti-social media
09 Nov 2010 | by Dave Bedwood
Bono, Doherty and how Froggy's ruined career explains why social isn't always the best option, writes Dave Bedwood, creative partner at Lean Mean Fighting Machine.
Trading places: this week's people moves
29 Jul 2011 | by Sara Kimberley
, in BR's round-up of this week's people moves in advertising, marketing and media...., its online video platform. Cadbury will report to Matt Hunt , Adconion Media Group's UK managing director and will lead the Joost team as it develops from a video network to a broadcast platform for content and video. (Media Week) Marketing Online takeaway ordering service Just-Eat.com has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
