06 Oct 2010
| by Loulla-Mae Eleftheriou-Smith
in this week's BR video....aftershave and it was in a massive plastic hard box completely pointless."
The video was produced ...
15 Feb 2011
| by Trevor Clawson
Creating video is pretty easy these days, but producing content that people will want to come back...Anyone seeking evidence of online video's massive appeal could do worse than check out YouTube ...
billion videos a day to a worldwide audience. And while the majority of those views are via our old ...
of video every minute.
Of course, YouTube is not the only game in town. Heavy promotion of online catch ...
02 Feb 2012
| by Gemma Charles
will feature Smirnoff vodka in the video for her new single 'Give Me All Your Luvin'....The video for the single, the debut from her forthcoming album 'MDNA', will feature Smirnoff vodka as the drink of choice in the video's bar scene.
It premieres on YouTube tomorrow (February 3) and will be hosted on Smirnoff's Facebook page from 6 February.
Last year the pop singer signed a deal ...
14 Jul 2011
| by Sarah Shearman
Video-calling from Google and Facebook offers brands an exciting opportunity....to the dominant social-media platform.
However, the Google+ video-chat service, Hangouts, which allows users ...
is prepared to be usurped. Last week, just days after the Google+ launch, Facebook unveiled a video ...
of the new service via live video stream, saying that Facebook Video Calling uses 'the best technology ...
16 Nov 2010
| by Sarah Shearman
Google is preparing to roll out an ad format that will allow UK brands to include videos...The company is promoting its "video extensions" initiative to advertisers and agencies as a way of combining the benefits of brand advertising with the targeted relevance of search.
The videos play ...
to a branded website. Advertisers will be charged per 10 seconds of video at the same maximum cost ...
05 Aug 2011
| by Loulla-Mae Eleftheriou-Smith
Brand Alley, the members' site and online designer lifestyle retailer, has launched an online video...such as Asos, in March.
BrandAlley.tv contains videos for consumers of fashion and beauty tips, behind ...
, said: "We've been very conscious of the growing appeal for video content amongst our members, and creating videos in an exciting and aspirational, yet authentic style, is key for us.
"Our fashion ...
10 Jun 2011
| by Alex Brownsell
are the first YouTube brand videos to allow users to personalise content....to engage with videos and choose the content.
In the humorous 'Mouth vs Life' videos , people dressed ...
the mouth. Users can select various videos, such as 'Things You Drink' and 'Things You Lick,' and play ...
the filming of the videos.
JWT London was named the first ever retained agency on the Listerine digital ad ...
20 Oct 2009
| by Staff
LONDON - The lack of loyalty to telecoms networks was top of the agenda when Marketing and Yahoo! hosted the latest in a series of round table discussions.
20 Dec 2011
| by Gemma Charles
Social video sharing has experienced massive growth over the past five years, as shown...Since 2006, when the most-shared video was Unilever's 'Dove Evolution', there has been a 20-fold ...
, the top 20 most-shared videos generated five million shares (5,302,340) and 205,850,936 views. In 2011 ...
and sharing branded video content."
Wood said that the data demonstrated that ads which "make us laugh out ...
05 Feb 2009
| by Fiona Ramsay
LONDON - Tudor Watches is sponsoring a new video channel on IPC Media's Wallpaper.com site....the video channel with exclusive interviews with Wallpaper's design awards judges, including Kanye West ...
of the video channel, adverts before each video, and co-branded traffic drivers and marketing material ...
production company to commission content for the channel. Videos will give visitors a behind-the-scenes look ...