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Think BR: Online video - welcome to boom town

Video has moved well beyond 'test & trial' strategies with agencies and advertisers now looking...This may be a tough year for some media but online video is booming. Across the industry ... to do more with the medium. Advocates of online video could sit back and think all s well. Revenue ... advertisers and agencies to do more. Phase two for online video will focus on four key areas ...

Think BR: The value of biometrics

levels of sharing as an easily-measured example of behaviour - movie trailers or ads for video games ...

Think BR: The truth about Vegas

information such as GPS information, emails, or even entertainment videos - for the passenger-side only ... devices and platforms, what additional devices they use while watching video content on a connected TV ...

Think BR: The mobile shopping experience

to help you navigate the throng, with rich media video messages and offers to inspire your shopping ideas ...

Think BR: In whom we trust

disgruntled employees placed a disparaging video on YouTube, which featured antics in the kitchen and the mishandling of food served to customers. The video spread virally, views reached beyond the million mark ...

Think BR: Advertising for the second-screen

it s watching an online video or reading the news, this activity is increasingly occurring on mobile devices ...

Think BR: Social media matters

prominent engagement ads on Facebook, such as video or poll ads, or through competitions, buying fans seems ...

Think BR: Protecting your digital assets

Digital assets understandably often focus on traditional media such as books, video and music being made available online. These assets are easily identifiable; they have an obvious creative and commercial value and, in some cases, have existed in digital form for some time. However there is wider ...

Think BR: Reshaping the future of display advertising

online are much higher as a result. Richer experiences, larger images, HD video, greater interactivity ...

Think BR: 4G can unlock the creative potential of mobile

units featuring data-heavy components such as music and video. Introducing sound and video to any ... of sound and video isn t new, the fact that it can deplete a user's data allowance without consent has led ... which automatically play sound or video. This ban even extends to the automatic initiation of sounds ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.