NEWS: Engineering says YES to cleaning its image
26 Jul 1996 | by LEXIE GODDARD
like BT, British Gas, BP, Nuclear Electric and the DTI to execute the PR drive, which may include ...
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City & Corporate: Companies make a virtue of doom
21 Nov 2008 | by Anthony Hilton
, which said 2,000 jobs would go, and BT planned to shed 10,000 jobs by next April. Its shares went up too ... on the way up. Most observers think the BT statement looks more dramatic than it is. Several thousand people ... finally go will be temporary workers rather than full-time employees. Perhaps we should note that BT ...
FOCUS: Smart ways to get the picture
10 Nov 1995 | by LEXIE GODDARD
study: BT encourages people to spend a penny The challenge: to produce a photograph publicising ... weekend calls. The picture had to be geared towards the marketing press and BT s in-house magazine. Solution: BT wanted to promote the marketing story behind the penny-a- minute pricing initiative ...
NEWS: STOP PRESS
29 Mar 1996
Jane Atkinson, PR adviser to the Princess of Wales, and Robin Courage. EPPA to advise BT in Europe once again BT has reappointed its incumbent European public affairs agency, European ...
NEWS: Dewe Rogerson picks up Mediaset flotation
12 Apr 1996 | by STEVE BEVAN
. The agency is also advising BT, reported to be considering taking a three per cent stake in Mediaset ...
Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset
31 Jan 1997 | by DANNY ROGERS
WonderBra Eva Herzigova 51 BT Bob Hoskins ...
FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen
31 Jan 1997 | by NICK PURDOM
transponder, explains Harry Formosa, senior product manager, video, audio and data broadcasting at BT ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
