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BT Head of Media Steve Huddleston offers an insight into the UK's leading telecoms business....What's your job title? Head of media. Brands controlled BT, BT Vision, BT Broadband and BT ... the "we do what we measure ... we measure what we do" mentality growing too far - a mindset that causes BT to deploy too much of its media where it can be best accounted for. Helping to make the case within BT ...
BT is reviewing its £65 million media buying business just weeks after moving its planning account to Mediaedge:cia. The review is thought to be at an early stage, with BT expected to issue briefs later ... and digital buying, handled by Zed Media. In August, BT appointed Mediaedge:cia to oversee its media ...
December 2006 : For many years, legislation had prevented BT, the UK's pre-eminent telephony and datacoms supplier, from offering TV services - the notion being that if BT was allowed to marry content ... to be sufficiently well-established), the company is allowed to launch BT Vision. The initial focus is on getting ...
BT is moving ever-closer to becoming a vertically integrated media company....2000: Having spent the 90s trialling various interactive and video-on-demand technologies, BT ... -demand content, including films, music videos and children's programming. 2002: The BT chairman, Sir Christopher Bland (pictured), announces that BT will enter the broadcast market as an integrated media company ...
LONDON - BT is in talks with BSkyB about strengthening its links with the satellite television...TV and telephone packages. The talks could also see BT acting as an installer for Sky ... alongside its own telephone services. The talks have been between Pierre Danon, head of BT Retail ... that the aim of BT's retail division was to look at ways of expanding the number of services on offer ...
BT Business is to launch a customer magazine and website to provide content for business customers....is being developed in line with the BT Business proposition 'Do what you do best'. Upload, which ... -sized business customers. The website, www.insight.bt.com, will carry information for small businesses ...
LONDON - BT has backtracked on its media ambitions, revealed over the weekend, because while it may...Sir Christopher Bland, the BT chairman, also said yesterday that while the company might use its ... at the weekend, where Sir Christopher suggested one of two possible futures for BT. Either as that of cable ... model much closer to BSkyB where BT produces and distributes its own content. He told ...
LONDON - BT has moved its £75m media planning and buying business out of Publicis' VivaKi...three-year contract that Publicis signed with BT in 2008. No formal pitch was held but it is understood that BT approached both Group M and Omnicom Media Group last November as part of a benchmarking exercise ... to a close at the end of March. With BT's procurement department in possession of an offer from Group ...
BT's on-demand TV service BT Vision has added just 53,000 subscribers in eight months, despite a...BT admitted the performance, which lifted subscribers from 467,000 in March to 520,000, was "disappointing". A BT spokesperson said: "Customers now stand at 520,000 for BT Vision, and 50,000 have taken the Sky Sports package. We would have liked higher numbers, but we are in it for the long term." BT had ...
BT has become the sponsor of Magic Summer Live, the new live event from Bauer Media's London...The deal is part of an ongoing partnership between BT and Magic, designed to highlight the "journey" to the London 2012 Olympic Games. BT is a tier-one sponsor of the games. The Magic Summer Live ... the concerts. BT branding will be used on all above-the-line marketing material for the event, including ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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