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BT 'the wedding vote' by AMV BBDO

02 Mar 2011

BT is giving consumers the opportunity to star in one of its ads in its latest campaign....Created by AMV BBDO, a new ad featuring BT couple Adam and Jane asks fans to help the couple plan their upcoming nuptials as Jane goes into an early labour. Viewers are asked to vote for their favourite dress, card and first dance via Facebook. BT will then select two voters at random to become wedding guest ...

BT 'wedding reveal' by AMV BBDO

26 Apr 2011

BT has launched an ad revealing how viewers helped the BT couple, Adam and Jane, plan their big day.

BT Cellnet

15 Jul 1999 | by CONOR DIGNAM

BT Cellnet is using the theme of teenage dilemmas in a new campaign promoting the on-screen icon...BT Cellnet is using the theme of teenage dilemmas in a new campaign promoting the on-screen icon service on its mobile phone sub-brand U. The ad, created by Abbott Mead Vickers BBDO, breaks at cinemas on Thursday and runs through the UK screening of Phantom Menace. A press campaign will also appear ...

BT considers full demerger of BT Wireless

19 Feb 2001 | by Claire Billings

BT is having to consider a full demerger of its BT Wireless mobile division, amid fears that its...LONDON (Brand Republic) – BT is having to consider a full demerger of its BT Wireless mobile ... in increased interest rates. BT last year announced plans for a major restructuring which would see the partial listings of BT Wireless, home to BT Cellnet and Germany’s Viag, and directories division Yell ...

Stop Press: BT launches BT Rich Media

08 Apr 2004

BT has launched a service enabling broadcasters and other media owners to provide and charge

BT appoints MD

09 Oct 1997 | by HARRIET MARSH

BT has appointed Rupert Gavin to take on Stafford Taylor s role as managing director of BT...BT has appointed Rupert Gavin to take on Stafford Taylor s role as managing director of BT personal communications. Gavin is currently director of Internet and multimedia services. ...

New campaign: BT Broadband

13 Oct 2004

Client: BT Creative agency: Abbott Mead Vickers BBDO Media agency: The Allmond Partnership...BT is to persuade the British public that it is the best value broadband provider with a ... . The creative follows BT Broadband user Sarah Milton as she searches the internet for information on Churchill ... content. By depicting BT's execution of the search, the ad supports its 'More power to you' line and aims ...

INTEGRATED CAMPAIGN CHOICE: BT

18 Jun 1998 | by JEREMY BULLMORE

Digital Network) service, BT has developed a service called Home Highway, aimed at domestic and small ... , using a single four-way adaptor. But BT was nervous about a full launch of the service without ... medium. BT Home Highway worked with Ogilvy One on a web site that avoided business terminology ...

DIRECT CHOICE: BT Broadband

19 Dec 2002 | by PAUL READMAN, Creative director, WWAV Rapp Collins Scotland

It's just happened to me. And while it's never fun to wade through two weeks' worth of business mail, you can tell at a glance if a mailing has impact: if it stands out here, it'll stand out anywhere. This piece for BT Broadband did just that - it was by far the biggest thing on my desk! Inside the big blue ...

IPA Effectiveness Awards 2004: Bronze Award - BT Broadband

05 Nov 2004

BT BROADBAND...Campaign: Burst Pipe Client: BT Agency: St Luke's Principal authors: Phil Teer, St Luke's; Michele Danan, St Luke's; Dan Goldstein, St Luke's; David Blackwell, BT Media used: TV, interactive ... market was deregulated, it was inevitable that BT's core business would take a hit. The company had ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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